Let’s talk cover letters. If you’re like most people I know, you enjoy writing cover letters about as much as you like going to the dentist – or, worse yet – going in for a root canal. Finding the right words to describe how your skills fit with a job can be cumbersome – just like taking dental x-rays from odd angles with foreign objects in your mouth!

But cover letters don’t have to be awkward. The very best cover letters showcase your fit for a job and say why you are interested in working for an organization – all while providing your prospective employer with a glimpse of your personality and talent. (You can spot a bad cover letter quickly if all of the sentences start with “I.”)

Here’s a foolproof way you can write a great cover letter in 30 minutes or less:  Anticipate the questions employers will have for you, and answer them.

Recruiters and hiring managers want to know the answer to 4 questions:

1. How did you hear of the job?

This may seem like a silly interest since it has little to do with you, but employers want to know how you learned about the job – it tells them if their advertising is working.

2. How do you meet the position requirements?

Because employers often hire for more than one position at a time – it never hurts to briefly summarize the job requirements before showcasing your experience.

3. Why are you interested in the job?

Although it may not often seem like it, employers are as eager to hire employees who want to work for them as you are to get a job. You need to go beyond “I need a job” and state what particularly interests you about the company and the position.

4. Will they like you?

Do you say thank you? Is your overall tone friendly?

Here’s how this looks in a letter:

Your Address (Leave name and cell phone off the top of your letter)

City, State Zip

Today’s Date

Person’s Name
Title
Organization
Street Address
City, State, Zip Code (Or Country)

Dear Search Committee:

Through my friend (insert name or other source of job listing), I learned that (company name) is accepting applications for a (insert position title). I write to apply for the position.

Based on the position description, I understand you are looking for someone who can do (insert one job function/responsibility), (insert another responsibility) and (insert another responsibility). I offer you a demonstrated ability to perform these tasks as can be seen through my work with (insert name of past employer). In this role, I (summarize relevant experience here).

I am especially interested in working for you due to (insert reason other than high pay or free lunch, show you’ve looked up the company). This opportunity also is a strong match for my career goals of (provide information that relates to the job opening and if appropriate share a brief example of how the position matches your interests.)

Thanks in advance for your consideration and I look forward to hearing from you soon.

Sincerely,
Name

And that’s it: short, sweet and to the point.

Sometimes the best way to catch the attention of a potential employer is to be straight-forward and honest — even if your skills and experience don’t line up perfectly with an employer’s preferences to hire for a position.

For a great example of how one job seeker used this technique, check out this piece in The Huffington Post, which provides screenshots of a cover letter that caused executives across Wall Street to lean forward, chuckle — and reach for their phones to schedule an interview. What led to all this attention?  A candid, direct approach.

Here’s an excerpt from the letter.

Here are 3 strategies this job seeker uses:

1. He acknowledges his understanding of the culture in which hiring takes place and is direct about saying that he’s a long shot for the job…

Why this works: Many Wall Street banks recruit at a small number of schools to select a majority of their summer hires. By acknowledging the situation, he makes it clear that he understands how the hiring process often works.

2. He asks for the company to give him full attention and consideration.
I am aware it is highly unusual for undergraduates from average universities like [mine] to intern at [company] but nevertheless I was hoping you might make an exception.

Why this works: He’s polite and direct in asking for the reader’s time.

3. He doesn’t sugarcoat his experience.
I won’t waste your time inflating my credentials, throwing around exaggerated job titles…

Why this works: He shares that he has good grades and some past experience without repeating or exaggerating his resume. His direct approach plays to the type of field that he works in, as Wall Street bankers are famous for being blunt, working in fast-paced environments, and communicating with short, direct language.

Can this approach work for anyone in their job search? Probably not. Many organizations will likely shake their heads at a line such as [I am not] feeding you a line of crap about how my past experience and skill set align perfectly with…[the job].

That said, soften your tone and there are a few good strategies in this cover letter that can work for you — especially if you have gaps in your resume between positions, have taken time off to take care of family, children or yourself, and want to work in a new field or one you haven’t worked in recently.

Here are three lessons we can take away from this letter:

1. It’s okay to be direct about why you’re applying for a job. You don’t need to offer to work for next to nothing, but showing your raw enthusiasm to learn about a new field or career path is a positive way to show your potential fit for a job.

Action Strategy: Match the tone of your letter to the tone of the industry you wish to work in. If you want to work in a job that requires strict confidentiality, don’t gossip or be overly chatty. If you want to work in a sales role, it’s okay to use a persuasive tone.

2. It’s better to be friendly than arrogant. If you market yourself as a rock star who knows the job being offered inside out — despite not having any experience in the field — it can hurt you even if you get the job since you won’t have the skills and experience you need. Instead, present yourself as someone who has some of the requirements for the job, and show that you’ve thought through the skills you have — and what you hope to gain. Many employers hire for personality, aptitude, and attitude first, and then train you on what you need to know to get the job done.

Action Strategy: Create a simple outline that highlights 1-2 ways you fit the job description instead of providing long paragraphs that say you’ve already got the skills and experiences for the job.

You Seek

5+ years of experience in ____________
Full knowledge of FileMakerPro

I Offer

3 years of experience in ___, with training in ______
Extensive experience in database management using Access and the ability to learn FileMaker. (In my job at _______, I taught myself ___________.)

3. Use your cover letter to answer any hanging questions an employer may have about your resume.

Did you leave your job early because you got chicken pox in your 30’s? Take three years off to take care of an elderly parent or a small child? Take a job that was the wrong fit?

Action Strategy: Address gaps or trouble spots in employment in a direct and honest way. Don’t embellish the story. Simply say what happened in a neutral tone — example: My mother had lung cancer and I resigned my position to take care of her. I am no longer serving as her caretaker.

Try these three strategies and let us know how they work for you.

Recently, we shared a four step approach to writing the perfect cover letter. This week we’re focusing on solving the “Goldilocks” dilemma: What if you are applying for a job that you have too much experience for — or not enough?

Regardless of whether you are over- or under-qualified, the first step you should take is the same.  Focus on the job listing itself, and then plug information into your cover letter.

Here’s how to do it:

Start by reading the job description and making a list of what’s needed for the job. If you want to do this electronically, list out all of the requirements in the first column of a spreadsheet.

Then add a column for “exceeds requirements,” another for “meets requirements,” and where you “fall short.” List a final column that details alternative information on what you offer — and the strategy you can take in your application process. Here’s an example of how to do this. (Our sample is written for a candidate for a junior position in Marketing.)

When you map out the job requirements and the skills you have, you essentially create a strategic plan you can write to apply for the job and create talking points that demonstrate to the employer that you have thought about the job — and how you could do it.

Plug these points into the second paragraph of your cover letter. Your cover letter will practically write itself. Here’s an example using our four step plan on how to write a cover letter:

Through my former colleague, Austin Baker, I learned that you are currently searching for a Marketing Coordinator for your healthcare startup. I write to express my interest in the position and submit my applications for your consideration.

Based on the job description posted, I understand you seek three+ years of experience in a related field, a B.S. degree in Marketing, and proficiency in Microsoft Office. I offer you five years of marketing experience in a government communications office, a position which included budget management and compliance. Based on conversations I’ve had with individuals in healthcare, I understand that there’s a lot of overlap between marketing for government programs and healthcare in that both fields require a strong understanding of regulatory compliance and a respect for following rules. I offer you this experience as well as a Bachelor of Arts in Communications, and completed coursework in Principles of Marketing, Product Management, and Brand Management. I’m also quite adept with Microsoft Word and PowerPoint, and know how to create and manage spreadsheets in Excel.

See the correlation between our table and our letter?

When you focus on the job description, you focus on what the employer needs — not how you exceed the job requirements or fall short! It’s an easier way for employers to see your fit for the job.

Good luck and let us know how this approach works for you.

Let’s talk cover letters. If you’re like most people I know, you enjoy writing cover letters about as much as you like going to the dentist – or, worse yet – going in for a root canal. Finding the right words to describe how your skills fit with a job can be cumbersome – just like taking dental x-rays from odd angles with foreign objects in your mouth!

But cover letters don’t have to be awkward. The very best cover letters showcase your fit for a job and say why you are interested working for an organization – all while providing your prospective employer with a glimpse of your personality and talent. (You can spot a bad cover letter quickly if all of the sentences start with “I.”)

Here’s a foolproof way you can write a great cover letter in 30 minutes or less:  Anticipate the questions employers will have for you, and answer them.

Recruiters and hiring managers want to know the answer to 4 questions:

1. How did you hear of the job?

This may seem like a silly interest since it has little to do with you, but employers want to know how you learned about the job – it tells them if their advertising is working.

2. How do you meet the position requirements?

Because employers often hire for more than one position at a time – it never hurts to briefly summarize the job requirements before showcasing your experience.

3. Why are you interested in the job?

Although it may not often seem like it, employers are as eager to hire employees who want to work for them as you are to get a job. You need to go beyond “I need a job” and state what particularly interests you about the company and the position.

4. Will they like you?

Do you say thank you? Is your overall tone friendly?

Here’s how this looks in a letter:

Your Address (Leave name and cell phone off the top of your letter)

City, State Zip

Today’s Date

Person’s Name
Title
Organization
Street Address
City, State, Zip Code (Or Country)

Dear Search Committee:

Through my friend (insert name or other source of job listing), I learned that (company name) is accepting applications for a (insert position title). I write to apply for the position.

Based on the position description, I understand you are looking for someone who can do (insert one job function/responsibility), (insert another responsibility) and (insert another responsibility). I offer you a demonstrated ability to perform these tasks as can be seen through my work with (insert name of past employer). In this role, I (summarize relevant experience here).

I am especially interested in working for you due to (insert reason other than high pay or free lunch, show you’ve looked up the company). This opportunity also is a strong match for my career goals of (provide information that relates to the job opening and if appropriate share a brief example of how the position matches your interests.)

Thanks in advance for your consideration and I look forward to hearing from you soon.

Sincerely,
Name

And that’s it: short, sweet and to the point. Got a question on how to target your skills for a specific situation? Ask away with a comment – next week we will provide strategies for tackling awkward situations – from how to market yourself if you are overqualified to what to do if you’ve interviewed with the company before.