Marketing Campaign Specialist

Tyler Technologies Headquarters Yarmouth, ME
At Tyler Technologies, we devote our time, energy and resources to help local governments and school districts become more efficient, more accessible and more responsive to the needs of their constituents. Tyler has a proven track record of supporting our people's careers and lives.

The Email Marketing Campaign Specialist will be responsible for managing the execution of email campaigns, from setup, segmentation, testing to deployment and post campaign reporting as well as list and data management.

Location

Yarmouth, Maine

Travel

Less than 5%

Responsibilities

* Builds, tests and deploys email campaigns using email marketing/marketing automation tool -- verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risk

* Conducts quality assurance reviews and delivery testing to ensure the accuracy of email deployments and monitors campaign delivery

* Provides email campaign and list performance metrics and makes recommendations to improve campaign effectiveness

* Supports list and marketing data hygiene efforts via audits to address issues and works with cross functional teams to correct/update as needed

* Related to lead management, helps to maintain/update/add people records in to CRM as well as research/append data as needed; helps maintain segmentation criteria

* Comfortable with data and excel. Importing, exporting and developing lists based on segmentation. Ensures quality of all data in campaign lists prior to import.

* Effectively manages internal relationships with field marketing teams – ability to respond quickly and manage high volume of campaigns in a timely manner

* Stays current on email marketing / marketing automation / marketing technology trends

* Performs other duties as needed

Qualifications

* Must have Bachelor's degree in a relevant discipline

* 3-5 years of proven experience in non-stop email marketing

* Experience building and deploying email campaigns using email marketing or marketing automation tools (MARKETO, Act-On, Hubspot, Pardot, ExactTarget or the like)

* Knowledge of best practices for email creative, segmentation, deliverability and CAN-SPAM regulations

* Solid knowledge of email marketing best practices, image and digital asset manipulation and the like; basic knowledge in HTML, CSS a plus

* Experience working with databases (like Salesforce or MICROSOFT DYNAMICS CRM) and related integrations with marketing systems.

* Versed in data manipulation and basic analytic skills, good knowledge of Excel.

Apply Online

Requisition Number: 10-18-079-1

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