Sr. Category Development Manager

Kimberly-Clark Corporation West Chester, OH
Sr. Category Development Manager

Job Description


Manage strategy planning to drive innovative Category & Brand selling initiatives for sustainable growth through application of advanced and competitive data analyses and consumer/shopper insights. Serve as a category management expert/liaison, and lead influential Category Management teams to be recognized as thought leader to Grocery customers. Develop best in class Category Management tools and capabilities to drive dynamic Category and Brand growth for K-C.

ESSENTIAL FUNCTIONS (Incorporate International, if applicable):

* Serve as a key liaison between Grocery Customer teams and Category Management teams.

* Conduct detailed and timely precise category and channel analyses and reports, incorporating appropriate resources. Filter through a number of data sources to build strategies that drive superior results.

* Perform competitive analyses by category and brand to capture trends, opportunities and challenges for core business areas. Analyze and evaluate individual and groups of category demographic profiles and consumer purchasing behavior.

* Translate complex metrics and analytics into valuable insights for consumer dynamics in supporting sustainable growth.

* Develop business plans, vision, tactics and strategies for achieving category volume, contribution, and share objectives. Stay updated on consumer trends for various retail channels.

* Lead quarterly planning with internal research data and insights, POS data and syndicated data for reviews to measure customer performance.

* Develop best in class Category Management tools and capabilities to drive Category and Brand growth for K-C, by delivering data driven insights and analyses on Category and Brand reviews.

* Support priority requests for data/information/presentations to drive dynamic growth. Contribute to creating persuasive presentations as credible Category Management expert.

* Inform and convey all customers on consumer and business insights/tools. Coach and support managers/analysts in growing Kimberly-Clark Categories and Brands by providing allocation of tools and resources.

* Execution of shelving standards, relevant tools, syndicated data, and consumer panel data. Support senior staff in information and presentation to drive dynamic sales and proper shelf allocation.

* Develop and maintain sustainable relationships with customers through development and presentation of inspirational objective insights.


* Ability to adapt and support the organization through times of change.

* Ability to precisely and proficiently conduct business and data analyses with data driven recommendations for improvements and advancements.

* Ability to clearly communicate orally and in writing to individuals and groups.

o Ability to precisely communicate innovative business solutions to customers and staff.

* Ability to lift and carry up to [20 pounds].

* Ability to operate and use of telephone, computer/laptop and other technological devices/software programs to communicate with other people.

o Ability to proficiently use and perform key functions of Microsoft Excel software program

o Ability to create and deliver persuasive professional PowerPoint Sales presentations to communicate data driven insights recommendations for improvements and advancements.

* Ability to travel via aircrafts, and operate and drive motor vehicles for business travel, with valid driver license.


* Manage projects to ensure objectives are aligned with team and customer objectives. Timelines established with clear lines of accountability, key sign-offs in place prior to meetings with the customers. Identify resources needed to accomplish projects.

* Provide leadership, motivation, mentoring, feedback, and training to subordinates to ensure Category Plans are developed, approved and executed to drive achievements of volume, KPI, contribution and performance objectives. Ensure compliance with K-C's Human Resource Development and Diversity policies.

* Lead interviewing and recruitment process to ensure new analysts are high potential employees. Assess subordinates' strengths and weaknesses to develop plan to provide best individual training possible.

* Promptly reconcile and communicate changes and conduct team adjustment to new changes. Adjusting to meet requirements of changing conditions/situations. Maintain effectiveness of varying environments with different tasks, responsibilities and people.

* Render judgments and make timely decisions in alignment with business objectives. Set priorities and proactively identify issues, underlying problems and potential solutions to develop plan of action. Comprehend various international business cultures and taboos, if applicable.

* Keep team leader informed on status of plans and programs, changing conditions, requirements of marketplace, competitive activity, issues and accomplishments that may affect sales results.


Education required/ preferred: Minimum of Bachelor's degree or equivalent work experience is required.

Experience: Previous experience in brand development, market research, developing customer relations and business analysis is required. Demonstrated project management and leadership skills. Intermediate to advanced PC based applications (Windows, Word, Excel and PowerPoint).


Experience/Qualifications: Knowledge of supply and demand. Knowledge of Statistics and quantitative business analysis. Knowledge of syndicated data, household panel data, Geo-Demographic data, plan-o-gram analysis, shopper research and marketing concepts. Knowledge of Category and Space Management processes.

Skills/Competencies: Results, strategy and vision orientation, leadership, strong oral and written communication, ethical judgment and decision making, resources and team management, change management, mentoring, analytical, project and risk management and building relationships

Other Skills: Cross-functional, prioritization and time management, active listening, adaptability, cross-cultural, and social perspectives


Reports to Team Leader-Category Management. May also work with Director Customer Development, Sr. Team Leader-Category Management, Customer Development teams and Customer Activation teams.


Manage strategy planning. Serve as a category management expert/liaison. Manage tier one customers and indirectly assist in managing large account volumes. Manage category objectives, resources, and customer and employee relationships. Budgeted manpower may encompass [5-7] workers.


Travel may include [3-4 hours per day, 3-5 days a week] of work time. Travel may also include business travels via airplane to various locations [10-20%] of the work time. May include prolong periods of sitting, typing, viewing computer/laptop screens, along with occasional bending, reaching, lifting and carrying up to [20 pounds], climbing, twisting, stooping and standing.

Kimberly-Clark is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. This position is subject to drug and alcohol testing, including pre-employment testing.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job.

K-C requires that an employee have authorization to work in the country in which the role is based. In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization. However, based on immigration requirements, not all roles are suitable for sponsorship.

Global VISA and Relocation Specifications:K-C will support in-country relocation for the chosen candidate for the role, including assistance to obtain proper work authorization. The benefits provided will be per the terms of K-C's applicable mobility policies. The benefits/policy provided will decided in K-C's sole discretion.

Primary LocationUSA-OH-West Chester

Additional Locations

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time