Senior Vice President, Digital Innovation & Team Lead

Weber Shandwick Washington, DC
The new SVP, Digital Innovation and lead for our digital team in Washington, D.C. will set the standard for excellence in digital and social strategy, fueling bold and creative client work, while opening pathways for team learning, development and growth. This leader will collaborate closely with team leads and a range of issue experts for key focus areas for our agency in DC, including corporate reputation, public affairs, social impact and healthcare.

The ideal candidate will build strong partnerships with clients, translate client goals into successful, integrated, data-driven programs, and navigate the intersection of paid, owned and earned media in digital campaign orchestration. We are looking for someone who sees patterns that others don't, who pushes for innovation, and who lives and breathes storytelling, digital and social media platforms.

The ideal candidate is constantly curious about what's next – in marketing trends, in media trends, and in what drives people to action. Most importantly, we are looking for someone who wants to put their strategic skills to work driving engagement for great brands and on important issues, who is highly collaborative, and who is willing to grow and lead a team doing bold new things.

Primary Responsibilities

* Serve as the DC lead for the digital team

* Manage several direct reports, ensuring successful performance and growth

* Collaborate with senior colleagues to guide career development plans for staff

* Engage deeply in our business as a senior counselor to top-tier clients

* Be an active participant in DC Leadership team in order to shape its future and growth

* Collaborate with NA and global integrated media and digital teams to shape the future of Weber Shandwick and Powell Tate's digital offering.

* Evolve and accelerate the DC office's digital offerings in response to changing market trends and consumer behavior

* Design and implement high-impact integrated media strategies

* Shape campaign concepts and strategies and translate them into actionable plans with a eye towards data-driven strategies with measureable ROI

* Educate colleagues and clients about emerging trends, platforms and best practices

* Lead integrated media strategy and planning workshops with internal and client teams

* Play a key strategic and executional role in new business efforts

* Engage as an industry thought leader, both internally and externally


* A minimum of 10 years of experience bringing stories to life using emerging media

* Outstanding communication skills to successfully present program recommendations and establish trusted relationships with senior clients

* Superb management skills to allocate resources effectively, guide teams and deliver excellent, complex programs in a timely manner

* Experience budgeting and managing projects that include content and video production, web design and development, community management, social listening, media outreach and analytics.

* Proven experience building teams, managing and mentoring staff and working collaboratively in a team setting

* Deep understanding of the intersection of paid, owned and earned media in digital campaign orchestration

* Deeply engaged in the latest in digital media developments and best practices, including measurement strategies for demonstrating the impact of digital campaigns

* Experience handling financial responsibilities, SOWs and budgets

* Experience driving new business and mentoring and developing talent

* Passionate about the changing media landscape and eager to contribute to Weber Shandwick's thought leadership in the space

* Connected within the digital industry with contacts at various platform companies and deeply ingrained in channel best practices

* Expertise in one or more of the following sectors: public affairs, corporate, consumer, healthcare or social impact

* Prior agency or client service experience and connections to the local market a plus