Marketing Associate

American Association Fo
 Washington, DC

We have an exciting opportunity for a Marketing Associate to join our Publishing Department. You will manage the marketing strategy and implementation for lead generation and support of custom projects (surveys, advertorials, booklets, sold newsletters, etc.) and submits plans and creative materials to supervisors for approval. The role provides reports on Custom Projects marketing efforts and assists with the management and KPI reporting of email systems and contact data.

Are you ready to be a Force for Science?

What You’ll Do

Marketing Custom Content

  • Manage the marketing strategy and implementation for lead generation and support of custom projects (surveys, advertorials, booklets, sold newsletters, etc.) and submits plans and creative materials to supervisors for approval.
  • Work closely with the editors for Custom Publishing, vendors, and clients, to ensure that communication and marketing occurs in a timely fashion and meets the standards of Science/AAAS.
  • Tasks include, writing marketing copy, coding html emails, routing materials for approval, creating filtered email lists, using marketing automation systems to deploy emails, working with designers to create online banners and print ads, facilitating ad placements online and within email alerts, and reporting on marketing efforts.
  • Run marketing and report on around 70-100 projects a year.

Systems & Data Support

  • Assist with the management of email marketing systems and marketing and sales databases.
  • Work to develop and maintain list data integrity and list hygiene processes and email requalification programs.
  • Keep updated on system enhancements and legal and privacy regulations.
  • Meet with staff regularly to share KPI’s, as well as communicate changes/updates in data, system and privacy processes.

Reporting

  • Provide reporting on Custom Content projects.
  • Maintain monthly report for email systems and contact data to monitor KPI’s for publishing email groups and lists.
  • Monitor system deliverability, spam filters, bounces, list churn, etc.
  • Run meetings to present reports to key staff and make recommendations for campaign modifications.

Miscellaneous Projects

  • Assist with various projects to meet departmental goals
  • Some travel may be required

Minimum Requirements

  • Requires a bachelor's degree in Business, Marketing, Communication, or related field. or equivalent work experience.
  • Requires 3-5 years’ experience and proven ability to manage marketing systems and implement successful email marketing, digital and social campaigns.
  • High level understanding of email marketing laws & best practices (i.e. CANSPAM, GDPR, CASL, etc).
  • Excellent writing, communication and organizational skills.
  • Project Management/Marketing Strategy-Flexibility, resourcefulness, and ability to manage a variety of tasks simultaneously, set priorities for multiple projects, and meet multiple deadlines.
  • Strong analytical, problem-solving, and decision-making skills.
  • Demonstrate expertise in training team members in business and system processes.
  • Ability to work both independently and collaboratively with colleagues, external vendors, and contractors.
  • Proficiency with Email Marketing & Automations Systems (Eloqua, Marketing Cloud, Mailchimp etc.), Databases and Data Structure, Design Tools (Dreamweaver, Photoshop), Social Media (Facebook, LinkedIn, Twitter, etc.), CRM (Salesforce, Nimble), Analytics (Adobe Analytics, Google Analytics, etc.), MS Office (Word, Excel, PowerPoint).
  • Knowledge of Programing Languages (HTML; CSS & SQL knowledge), Visualization Tools (Tableau, PowerBI), Google Ads.

Application Process

Submit a resume and cover letter outlining qualifications and interest in the position by December 24, 2022. Applications are reviewed on a rolling basis. A member of Human Resources will contact you with next steps if you are selected for an interview.

AAAS is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender, gender identity, national origin, age, disability, veteran status, or other protected category. AAAS uses E-Verify to confirm the employment eligibility of all newly hired employees. No visa sponsorship is available for this position.

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