Sr. Design Associate

La-Z-Boy, Inc. Waldorf, MD
Job Description


Responsible for creating sales utilizing exceptional customer service and knowledge of the La-Z-Boy selling process, products and services. Strive to create long-term customer relationships that will lead to increased sales and profitability. Develop awareness of interior design through practical experience, observation and interaction with a La-Z-Boy Designer.

Sr. Design Associate: In addition, assist the Designer in designing and creating comfortable and functional environments that represent a client's lifestyle, taste and budget.


Drives Sales

* Contribute to store sales goals by selling furniture, accessories and services offered by La-Z-Boy

* Team with Store Manager, Sales Manager, Designer, and Associates to promote the Design program and drive overall store sales

* Assist the Designer to achieve established Design program sales goals

* Consistently execute the La-Z-Boy selling process and strive to provide a favorable experience to all customers.

* Develop and utilize sales skills and principals including approach, rapport building, needs discovery, customized portfolio presentations, answering objections, closing, follow-up, after sale service and continuing contact with all previous and potential customers

* Maximize store promotions, marketing initiatives, and grassroots programs

* Maintain strong knowledge of features and benefits of existing and new product line

* Meet or exceed established goals as set by management

Design Program

* Schedule professional home consultations to present customized room designs, including sample fabrics, furniture, tables and accessory recommendations as well as the benefits of a professional installation service.

* Execute and champion the Design process per company guidelines

* Responsible to support design related functions in the store

Customer Focus

* Provide the highest level of customer service to all current and future customers

* Ensure that each La-Z-Boy customer has an informative and positive experience by using good customer service skills and knowledge of products, while following the company selling process

* Effectively use Podium to ensure customer satisfaction and future follow-up

* Make sound business decisions to deliver customer satisfaction and promote team environment

* Provide store support to incoming phone calls and emails

* Assist in handling customer issues and/or complaints. Provide appropriate solutions and alternatives to the customer to achieve a satisfied experience

* Escalate unresolved issues to Store Manager, if not available then Sales Manager or Designer


* Maintain a positive working relationship with all store associates

Sr. Design Associate/Sr. Sales Associate:

* Train, coach and develop sales associates on La-Z-Boy product knowledge and selling process/skills to achieve store sales goals

* Help promote and champion a culture of sales and service

Operational Excellence

* Assist with maintenance of the overall visual appearance of store, this includes but is not limited to assist to maintain floor and/or showroom displays, tagging of products and accessories, maintaining accessory catalogs and design center fabrics, floor moves, and maintaining general store cleanliness

* Adhere to general store operational procedures and guidelines

* Accurately complete order information, collect deposits and fees, keep orderly customer records, and research customer payments and deliveries

* Responsible to accurately complete the daily On-Point system log

* Show a sense of urgency, enthusiasm and excitement with the store team and customers

* Maintain adequate knowledge of company standards, product knowledge and internal processes and systems

* Consistently schedule deliveries with customers

* Other duties as assigned

Sr. Design Associate/Sr. Sales Associate:

* Responsible for opening and closing of the store

* MOD responsibilities as assigned by management

* Extended RMS access including override approval


* Previous selling experience and ability to close a sale strongly preferred

* Excellent communication, customer service skills, and organizational skills

* Strong interpersonal skills to effectively communicate, build rapport, and positively influence

* Demonstrated persuasion and negotiation skills

* Ability to effectively manage time and conflicting priorities

* Ability to effectively and productively with others as a team

* Ability to work the schedule and hours dictated by business needs

* Ability to work evenings, weekends and holidays as required

* Initiative to meet assigned goals, missions and objectives and motivated to achieve more

* Strong attention to detail

* Proficient in the use of Microsoft Office, including Word, Excel, Outlook and PowerPoint

Sr. Design Associate:

* Currently enrolled in or a graduate of an Interior Design program

* Experience in using floor and space planning applications

* Knowledgeable of general principles of home d├ęcor and design (i.e. furniture, carpet, draperies, and color schemes)

* CAD training a plus

* CIDA accreditation preferred

Sr. Sales Associate:

* High School Diploma or equivalent is required. Bachelor's in Business or related field is preferred

Internal Candidates Interested in Senior Role:

* Platinum Certified


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