VP Product Marketing and Portfolio Strategy

Clari
 Sunnyvale, CA

Clari uses AI and automation to drive growth and retention for high-performing revenue teams. Clari’s market-leading Revenue Operations Platform is currently processing over $300 billion in pipeline each year, and is used by over 100,000 marketing, sales, and customer success professionals across 170 countries. Customers include market leaders like Adobe, Zoom, Qualtrics, UiPath, Okta, and Workday. We constantly hear from our customers that Clari is required equipment, and that we’ve changed their lives and the trajectory of their businesses. It never gets old, and we never take it for granted. Together, we help others realize their fullest potential by transforming their revenue operations to be connected, efficient, and predictable.

We’re looking for an experienced, creative, and dynamic VP of Product and Portfolio Marketing in our global headquarters in the San Francisco Bay Area. This is a global role, responsible for driving the marketing strategy for Clari's portfolio of software and services. This role will work closely with Product Management, Engineering, Sales, Services, and Customer Success to identify, implement and execute the go-to-market strategy for the entire Clari portfolio. This includes identifying market opportunities, defining solutions to take to market, developing marketing messaging, content, and programs, and enabling our sales and channel partners. This is a highly visible, strategic role that will work across the entire Clari organization to position the company and its offerings, driving awareness, increasing demand, and creating market leadership. The successful candidate will be a highly effective communicator and collaborator with a demonstrated history of working successfully across all levels of an organization. This role reports to our CMO.

Responsibilities

  • Serve as a primary spokesperson for Clari and its portfolio both internally and externally, working with our Corporate Marketing team to deliver a compelling narrative on our category leadership, product positioning, and solutions
  • Build and scale a world-class Product Marketing team with members who are recognized experts on the customers, the products and solutions, and the partnerships that fuel our business
  • Lead Clari’s competitive marketing efforts to provide ongoing market intelligence and execute offensive and defensive competitive plays around the world
  • Drive ongoing analysis of Clari’s market, customers, products, and the competition, including win-loss reporting, message testing, and product usage and adoption analysis
  • Define personas and buyer journeys using data, primary research, and insights
  • Align with the Product Management, Engineering, and Services teams to drive strategy for product positioning for existing products, solutions and services, and new launches
  • Bring new products to market, both internally through sales enablement and externally through the press, analyst, and influencer outreach, and thought leadership programs
  • Build supporting awareness and demand generation plans
  • Provide guidance on content strategy and support the Content Production team in the development of content assets - enabling customers and prospects to easily understand Clari’s value proposition including business value, offering capabilities, and differentiation
  • Partner with the demand gen teams to design integrated customer and prospect journeys that generate awareness and demand
  • Be proactive in recognizing where pipeline gaps exist and partner with Sales and Marketing to deliver focused campaigns and sales plays to close gaps
  • Work with Clari’s Enablement and Business Strategy team to develop sales plays and GTM programs that help drive the pipeline, find new buyers, and cross-sell into existing accounts
  • In partnership with Product and Customer Success teams, develop solution-based offerings focused on solving customer pain
  • Define solutions based on vertical-industry use cases. Deliver solution marketing programs that include messaging, positioning, and content that drive awareness and demand for solutions

Qualifications

  • 15+ years of Product Marketing experience required
  • 10+ years leadership experience, including 2nd level management experience required
  • Experience in B2B Enterprise SaaS software and CRM, Marketing Automation or Sales Force Automation Software
  • Highly collaborative with a deep sense of ownership and accountability to the team and company.
  • Data-driven, with a track record of using qualitative and quantitative data to prioritize, drive decision-making, and lead your teams
  • Combine strong personal charisma and vision for the future with the discipline and rigor to drive your team’s execution
  • Possesses excellent written/verbal communication; you are persuasive, motivating, and clear; recognized as a world-class presenter
  • Bias to action and a passion for winning

Benefits and Culture

  • Team-bonding activities and company-wide events
  • Flexible working hours and remote opportunities
  • Internet, phone, and wellness reimbursements
  • Paid maternity and paternity leave
  • Fertility support
  • 401(k) and college savings plan
  • Pre-IPO stock options

You’ll often hear our CEO talk about “Being Remarkable.” To Clari, remarkable means many things. First and foremost, we believe in providing work that’s interesting and meaningful, in an environment that’s nurturing and inclusive, that is free from discrimination for each and every team member without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status. Efforts have to be recognized. Voices have to be heard. And work/life balance has to be baked into the very fiber of the company. We are honored to be recognized by Inc. Magazine and Bay Area News Group as a best place to work, several years running. We’d love to have you join us on our journey to remarkable!

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