Regional Marketing Specialist- Event Planning

Nordstrom Shoreline, WA
We are a specialty retailer offering the very best of what’s next in fashion for men, women and children since 1901.

JOIN US WHERE IT ALL BEGAN.

Whether you design clothes or business strategies, crunch numbers, lead projects or write code, we have a place for you at our Seattle headquarters. And we think Seattle is a pretty great place to live. More than just rainy days and coffee, Seattle has it all — mountains and beaches, arts and parks, music and film. It's made up of quirky neighborhoods, award-winning restaurants, and thriving industry. Come see for yourself!

A day in the life...

The Regional Marketing Specialist is responsible for supporting national and regional marketing initiatives from planning through execution on the event planning team

Direct regional marketing strategies that acquire new and retain existing customers while driving sales volume and building brand value

Partner with the Regional Marketing Manager to field, review and make recommendations on all regional marketing partnerships and sponsorship opportunities

Collaborate cross-functionally with other business groups inclusive but not limited to: marketing strategy, creative, merchant teams, PR, Regional Managers, store teams in an effort to direct marketing efforts from concept through execution phases

Maintain an ROI tracking system that reports regional marketing results and spend; analyze results and make marketing recommendations for future initiatives

Direct vendor partners to conceptualize and execute joint marketing initiatives

Manage and negotiate contracts with various external groups to support innovative experiences (Charities, Caterers, Production, Entertainment, etc.)

Manage brand standards with regional internal partners and external vendors to insure that all efforts comply legally and meet safety regulations

Continually evaluate and develop event concepts and experiences that engage new and existing customers, emotionally connect and differentiate the brand as well as position Nordstrom as a fashion destination

Continually seek proactive knowledge of the target customer, retail, marketing and media trends

Lead key divisional marketing initiatives and event tactics through the entire project cycle, ensuring multi-channel filters are applied

Lead and develop tools and processes to streamline marketing and event planning

Work autonomously to manage multiple projects and work streams simultaneously

Lead Nordstrom Full Line and Rack event management company-wide

Manage project budgets to ensure all event budgets are met

Lead strategies for FLS store openings and remodels overseeing and managing marketing efforts and budgets with cross functional partners (media, pr, social, visual, fashion, external partners, etc.)

Travel to support regional marketing efforts across the country including Canada for events, press launches, store openings, remodels, etc.You own this if you have...

Bachelor’s degree in related field or equivalent experience is preferred

4 years of experience in event planning is preferred

4 years of project coordination

Passion and understanding of retail and fashion

Understanding of cross-channel marketing tactics

Proficiency in Microsoft Office; specifically, Outlook, Word, Excel and PowerPoint

Excellent writing and verbal communication skills and strong interpersonal skills

Detail-oriented, accurate, professional and accountable

Exceptional organizational skills and ability to multi task

Prior Nordstrom experience or ability to understand and embrace Nordstrom culture and brand

We’ve got you covered…

We offer a comprehensive benefits package that includes medical, vision and dental coverage, a fabulous merchandise discount, an employer-matched 401(k) plan, employee stock purchase plan and much more depending on your role.

We are an equal opportunity employer committed to providing a diverse environment.

This job description is intended to describe the general nature of the work employees can expect within this particular job classification. It is certainly not a comprehensive inventory of all duties, responsibilities and qualifications required for this job.