Affiliate Marketing Manager

Trupanion Shoreline, WA
Trupanion, the leading ecommerce provider of medical insurance for pets, is looking for a strategic and creative Affiliate Marketing Manager to driving the success of our affiliate marketing programs.

Are you someone who wants to be part of the core growth engine of a public traded company in taking it to the next level? If yes, this would be your dream job. We are ready for you to make high impact for Trupanion, and be part of a category leader company.

The Trupanion ecommerce team is a high performance and functioning team in the forefront of the company to drive revenue, marketing technology, and conversion rate optimization initiatives. This is a highly visible role that reports to the Head of Conversions/VP of Ecommerce. You needs to be inventive, strategic, gritty, creative and the ability to get things done with a 100% on me accountable attitude. Additionally, you don't mind executing things big or small and go deep.

Through campaign management, recruitment, and analysis you will work to grow the affiliate channel while gaining efficiency within targeted critical metrics. Experience within an affiliate platform is a plus. Responsiveness, proactivity, and the ability to prioritize are ideal traits for this role.


* Identify, evaluate, recruit, and negotiate new affiliates.

* Drive our ranking on affiliate sites

* Launch new affiliates and be responsible for the affiliate onboarding process. Includes negotiation of payment terms, and implementation of: pixels, tracking variables, URL structure, and creatives.

* Responsible for leading insertion orders, invoices, and budget of affiliates

* Continual evaluation of cost structures (CPM, CPC, CPA, Rev Share, Flat, etc.). Includes reporting, projection, and analysis of metrics and LTV impacts.

* Grow affiliate channel through: ad copy/banner testing, landing page testing, custom flows, new/unique opportunities and placements, and management of creative library

* Ongoing evaluation and documentation of affiliate technologies and tools

* Build and manage relationships with affiliates

* Collaborate with internal teams across multiple departments to lead initiatives from ideation to completion. Includes working cross functionally to develop/implement product and marketing strategies.

* Maintain brand quality assurance by monitoring affiliate practices and compliance

* Ability to execute tactically and work within a team, cross-functional, and individual environment

* Strong negotiation and business development skills, and experience handling vendors and partners

Desired Skills and Experience:

* Strong knowledge of affiliate best practices such as: creative and content development and management, testing methodologies, polices and compliance, sales and commission tracking

* Proven experience using data sets to analyze and optimize campaign performance

* Proven experience evaluating, implementing and modifying URL structure, pixels, tracking variables, or similar

* Experience with direct management of affiliate contacts to lead, maintain, and grow relationships

* Ability to thrive in a dynamic, fast-growing environment and work collaboratively

Education and Requirements:

* 3 - 5 + years of affiliate marketing experience

* BA/BS in Business, Marketing, or related area of study or equivalent

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Benefits and Perks:

* Bonus opportunities

* Full medical, dental and vision benefits at no cost to the employee

* Four weeks paid time off

* Five week sabbatical after five years of employment

* Restricted Stock Units

* Open, casual, pet-friendly and fun office environment

* Free dog walking services for "approved" office pets during business hours

* Free pet health insurance (1 dog or cat)

* Paid time off to volunteer at nonprofit organizations

* Free on-site parking at our headquarters in the Georgetown neighborhood of Seattle

* Free on-site gym

Company Background

Founded in 2000, Trupanion (NASDAQ: TRUP) offers medical insurance for cats and dogs in the United States, Canada and Puerto Rico through its affiliated entities.

Trupanion is a registered trademark owned by Trupanion, Inc. Underwritten in Canada by Omega General Insurance Company and in the United States by American Pet Insurance Company. 6100 4th Ave S, Seattle, WA 98108. Please visit to review all available pet health insurance products.

Company Values

* Passion: In addition to the overall success of Trupanion and our mission, we care intensely about the well-being of cats and dogs.

* Trustworthiness: We are honest, reliable and authentic.

* Candor: We communicate what the little voice inside our head is saying, in a sincere and helpful way.

* Empathy: We create positive outcomes by putting ourselves in others' shoes and by gaining an understanding of their values, goals and desires.

* Communication: We share our information in a way that is easy to understand and retainable.

* Cooperation: We know how to balance the need for quality with the need for speed and calculated risk-taking. We are committed to being ego-less, and to working as a team to ensure we are consistently make good decisions.

* Judgement: We are not afraid to try new things. Guided by Trupanion's mission and values, we have the confidence to trust our intuition and do the right thing at all times.

* Impact: We deliver outstanding results with resourcefulness, innovation and tenacity.

* Curiosity: We actively seek knowledge to improve.