Account Executive

Lamar Advertising Company Shoreline, WA
Position Purpose:

The purpose of a Sales Account Executive is to meet and exceed sales projections by selling transit advertising to qualified advertisers using professional sales techniques (i.e., being well spoken, professional appearance, etc.). It is important to develop relationships with local businesses, acquire new advertisers and maintain existing accounts. This includes prospecting new clients for business, making sales presentations, negotiating rates, closing deals, and providing customer service during and after the sale. Additionally, this position coordinates with other departments to ensure products and services are delivered by scheduled deadlines, including collections.

Essential Functions and Responsibilities:

* Meet and exceed sales objective (up to $700K) in the assigned territory by promoting and selling Transit advertising through a relationship-based approach. Personally contact and secures new business accounts/customers through presenting products to existing/potential customers and assisting them in selecting those best suited to their needs. Identify potential growth areas and open new accounts. Increase Lamar's market share.

* Establish, develop and maintain business relationships with current customers and prospective customers in the assigned territory to generate new business for the organization's products daily.

* Maintain and grow a personal account list. This involves making telephone calls and in-person visits and presentations to existing and prospective customers weekly.

* Meet monthly and quarterly "A", "B" and "P" combined market projections.

* Research sources for developing prospective customers and for information to determine their potential.

* Develop clear and effective written proposals/quotations for current and prospective customers.

* Expedite the resolution of customer problems and complaints.

* Coordinate sales effort with marketing, sales management, accounting, and operations groups ensuring all groups are efficient and effective.

* Share pipeline report with Manager weekly on the designated day and time.

* Plan and organize personal sales strategy by maximizing the return on time investment for the market.

* Supply management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.

* Keep abreast of product applications, technical services, market conditions, competitive activities, advertising trends through the reading of pertinent literature and consulting with marketing and service areas.

* Attendance is an essential function of the job. Attendance in weekly/monthly meetings is required.

KNOWLEDGE, SKILLS, AND ABILITY REQUIREMENTS •Proven relationships with area clients, established track record of selling to local and direct clients preferred.

* Excellent written, verbal and listening skills as well as Word, Excel, and general computer proficiency.

* Ability to make oral presentations to provide information or explain policies and procedures.

* Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.

* Working knowledge of personal computers, including Microsoft Office Suite

* Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints.

* Skill in writing grammatically correct routine business correspondence.

* Ability to perform effectively under fluctuating workloads.

* Skill in selling or promoting outdoor advertisements.

* Skill in establish rapport and gaining the trust of others.

* Ability to establish and maintain cooperative working relationships.

* Ability to meet a sales quota.

* Working knowledge of general sales techniques.

* Ability to cold call businesses.

* Ability to be intrinsically motivated to succeed and withstand rejection.

* Skill in working independently and following through on assignments with minimal direction.

EDUCATION AND EXPERIENCE REQUIREMENTS •1 year of successful business to business sales experience required.

* 1 year of advertising/media sales preferred.

* High School Diploma or Equivalent is required

* College Degree preferred.

* Valid Driver's License required.

PHYSICAL DEMANDS AND WORK ENVIRONMENT •The primary work environment for this position is a combination of an office environment and work in the field making sales calls and servicing existing accounts.

* The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), siting less than 50% of the time, standing, talking, turning, and walking.

* Nights spent away from home traveling are less than 10%


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