Playlist & Streaming Optimization Consultant
DatRose
 Santa Monica, CA

Datrose is seeking a Playlist and Streaming Optimization Playlist and Streaming Optimization Conusltant for a long term temporary assignment (W2 Only) opportunity in Santa Monica, CA!

This is an excellent opportunity for the right individual. If interested in exploring this great opportunity, please apply directly at www.datrose.com/careers.

Duties:

Optimize existing and create new catalogue/ frontline playlists; implement strategies to achieve/exceed growth, engagement, retention goals

Use consumer insights and analytics to inform effective playlisting initiatives, marketing & commercial decisions

Execute detailed analysis to understand the complexities of playlist behaviors across all consumer types

Manage multi-territory streaming campaigns, working seamlessly with key stakeholders, manage budgets and advise on on-going best practices

Execute priority playlist performance reports on scheduled basis

Think beyond traditional SEO (although important) to act creatively, take appropriate risks, and understand how each component in the business fits into growth

Work with internal and external agencies to manage & allocate budgets and ad inventory to maximise effective playlisting opportunities

Work with and complement UMG Global Steaming & Consumer Marketing efforts Work with our client's Commercial Technologies to best utilize existing playlist optimization tools and be a proactive voice for creation of new tools

Analyse & share the effects of playlisting and marketing initiatives while responding quickly to changes required Work with digital account leads to maximise opportunities across business partners, including, but not limited to ad inventory procurement

Recommend & integrate strategies to grow playlist engagement & market share Learn & share best practices across all appropriate teams

Ability to quickly grasp the position mission and breakdown goals in concrete actions

Requirements:

A passion for all a wide range of music genres & styles including new release & catalogue

Global view and understanding of streaming partners and international marketplace performance

Proven innovative thinker with experience in marketing practices and growing & acquiring audiences

First-rate analytical skills with ability to efficiently communicate strategy, results and market conditions that will drive playlist growth and optimization

Strong communication skills with high accountability practices, including weekly deliverables report

Ability to write and convey marketing plans/efforts to partners, executives and management

Capable interpersonal and teamwork skills, including adaptability & effectiveness to work with team members from diverse backgrounds

Tech savvy with good understanding of current & forthcoming technologies and general market trends

Able to learn/navigate internal and external information tools and utilize numerous data dashboards

Creative, innovative, detail-oriented and resourceful Highly organized and able to prioritize and multi-task Ability to work with a global team understanding local cultural differences

Self-motivated and conscientious

A good knowledge of UMG and 3rd Party repertoire A solid understanding of metadata & digital supply chain processes

Advanced Excel/Microsoft Suite user Photoshop and/or InDesign proficiency

Strong experience with social media and affiliate marketing & brand building

A strong understanding of SEO

2-3 years of applicable experience in playlist optimization, analyzing data and executing playlist and streaming growth and user engagement/retention experiments

Education:

Bachelors Degree Preferred

Skills and Experience:

DETAIL-ORIENTED

HIGHLY ORGANIZED

OPTIMIZATION

STREAMING

BUSINESS ANALYSIS

Additional Skills:

EXCEL

MARKET TRENDS

MARKETING

METADATA

PROCUREMENT

STRONG COMMUNICATION SKILLS

SUPPLY CHAIN

BUDGETS

CONSUMER INSIGHTS

CONSUMER MARKETING

INDESIGN

MARKET INSIGHTS

MARKETING RESEARCH

MICROSOFT EXCEL

PHOTOSHOP

SEARCH ENGINE OPTIMIZATION

SELF MOTIVATED

Datrose is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, protected veteran status, or status as a qualified individual with disability.