Beauty Editor

ipsy is searching for a talented, creative, Beauty Editor to conceptualize and execute digital (articles, social, and video) content and occasionally, some print projects too. The ideal candidate is passionate about beauty (influencers, techniques, trends, brands, etc.), highly organized; pays close attention to detail (i.e. can whip up a meticulous spreadsheet and draft comprehensive project briefs), a creative, thoughtful storyteller who knows how to romance and create an authentic, emotional connection with their audience, and is comfortable on set of video and photoshoots. Experience writing "real talk" (i.e. not marketing or magazine speak) is a must since the ipsy voice is fun, approachable, and should feel much more like talking to a beauty-obsessed friend than a corporate brand or authority. Applicants must be able to thrive in a fast-paced environment, manage time efficiently, work on multiple projects concurrently, and all with meticulous attention to detail.

Our Beauty Editor will report to the Editorial Director and work closely with the Creative, Marketing, Merchandising, Product, and Programming teams. This person wants to be part of an exceptional team and has fun delivering compelling original content. Candidates who demonstrate an authentic connection to and understanding of ipsy's mission, business, and community and embody the company's commitment to customer experience will be at the top of our list.

Key Responsibilities:

* Develop multimedia and multi-channel editorial content that reflects ipsy's fun, unique brand and voice.

* Write long-form and short form stories, video concepts, video copy/scripts, and social media captions in the ipsy brand voice.

* Meticulously edit, proof, and fact-check your copy.

* Work closely with designers and marketers to ensure all writing delivers on business and project objectives and incorporates insights and learnings from prior testing.

* Write detailed briefs for and facilitate the execution of multi-media content (including recorded and live video, photography, and visual how-to instruction) for brands/products across key programs.

* Brainstorm video concepts and assist with production (including: drafting pre-shoot briefs, coordinating edits with the Production team, and provide beauty expertise on set).

* Update spreadsheets to track the progress of content production.

* Update calendars to capture the sequence, type, and flow of editorial storytelling.

* Partner with the Social team to ideate, create, and schedule posts that excite and delight our followers.

* Research, compile, and present seasonal beauty trend reports to the Editorial, Creative, Programming, and Merchandising teams.

* Support the Editorial Director with creative concepting for other ipsy programs.


* 5+ years experience generating unique, creative, editorial concepts and/or writing editorial copy for beauty, fashion, or women's lifestyle brands (portfolio for review is required).

* 5+ years experience in content development across rich media formats including social media, video, web, and email. Print experience a plus.

* Experience managing and/or updating an editorial or marketing communications or production calendar.

* Deep passion for beauty, storytelling, and brands, a must.

* Ability to multi-task and hustle in a fluid fast-paced environment.

* Strong interpersonal skills to collaborate effectively with creators, designers, and marketers.

* Obsessive attention to detail and highly organized.

* Open-minded and resourceful with a knack for problem solving.

About us:

ipsy was founded with one singular mission: to inspire individuals around the world to express their unique beauty. That's how the ipsy Glam Bag came to life. With five products personalized for you—plus articles, videos, and more on—you're free to try new things and express who you are. ipsy Shopper takes our mission to the next level by making beauty more accessible, rewarding, and liberating than ever before. And with ipsy Gen Beauty, Open Studios, and all the creator content that we post each day, our intention has remained the same: to give every individual the tools to form their own definition of beauty. With over 3M members and 8K digital content creators in our community, and generating over half a billion monthly content views, we're just getting started.

ipsy is headquartered in the Bay Area with an office in New York City and a studio production and editing facility in Los Angeles. The company achieved profitability in its first year and raised a series B round of $100M with Sherpa Capital and TPG in 2015. We owe all of our success to our inspiring, energizing employees who make exceptional things happen every single day—fearless thinking, tenacity, and a pioneering spirit push us forward. From marketing and media to engineering and operations, we are united in our goal to democratize beauty, making it accessible and affordable for everyone and fearlessly representing individuality and inclusivity. We dream. We empower. We create. And we have great fun doing it together.

Take a look at for some exciting opportunities to join our team. And check us out at, @ipsyofficial on Snapchat, and @ipsy on Facebook, Instagram, YouTube, and Twitter.

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