Sr. Training and Certification Communications Specialist
 Santa Clara, CA

Communications Specialist

Location: Remote, CA

This position reports to: Mgr, Training and Certification Release Management

ServiceNow is changing the way people work. With a service-orientation toward the activities, tasks and processes that make up day-to-day work life, we help the modern enterprise operate faster and be more scalable than ever before.

We’re disruptive. We work hard but try not to take ourselves too seriously. We are highly adaptable and constantly evolving. We are passionate about our product, and we live for our customers. We have high expectations and a career at ServiceNow means challenging yourself to always be better.

What you get to do in this role:

ServiceNow’s training and certification programs have exploded in recent years. Our global users are a key part of customer success and keeping them engaged and informed is critical to having a strong, skilled ecosystem. As Communication Specialist for the Training and Certification organization (TACO), you will be responsible for ensuring that our 200,000+ users are up-to-date on our latest offerings, events, and releases.

In this role, you will be responsible for designing and executing on external communications to our Now Learning users. Working directly with the Manager of Release Management as well as other members of the TACO leadership team, you will create and manage external communications relevant to customer- and partner-facing TACO releases, updates, opportunities, and events. You will be responsible for ensuring messaging aligns with key business strategies and work closely with management teams to shape TACO’s image and values, as well as identifying the appropriate methods to communicate them to customers and partners.

As the TACO Communications Specialist, you will:

  • Create and manage the execution of a strong communication plan as needed for all major releases to in order to meet business objectives and desired outcomes.
  • Develop and execute an overall communications strategy for new products, launches, events and promotions.
  • Create and execute on an appropriate communication plan to keep engagement and interest high with our existing users.
  • Collaborate with ServiceNow’s social media team to execute on a TACO social media strategy.
  • Develop and maintain the fiscal year editorial calendar/plan inclusive of all types of communications and audiences.
  • Work closely with marketing team to ensure alignment of messages and coordination of media activities.
  • Evaluate the effectiveness of communication plans and strategies in achieving their stated objectives, including impact and ROI.

In order to be successful in this role, we need someone who has:

  • 2-3 years’ experience in communications, public relations, marketing, or related field
  • 2+ years project management experience preferred
  • Bachelor’s degree in journalism, strategic communications, or equivalent
  • Ability to create clear, concise communications for key audiences, drawing upon business and communication expertise.
  • Select writing style and communication method best suited for desired target audiences and aligned to business goals and key stakeholders.
  • Experience in collaborating with stakeholders to develop effective change management and external facing awareness-based communications.
  • Demonstrated experience with all types of social media (e.g. Facebook, Twitter, Instagram, etc.)
  • Strong interpersonal skills and ability to build collaborative relationships. Able to remain professional under pressure and tight deadlines.
  • Experience working in a high-volume, fast-paced environment
  • Strong working knowledge of Microsoft Office (Word, PowerPoint, and Excel)
  • Strong, versatile copywriting skills
  • Desire to take full ownership of assigned projects and can work independently
  • Good verbal presentation, group dynamic, and facilitation skills
  • Proactive approach in resolving problems and issues


  • Experience in the area of training and delivery
  • Knowledge of ServiceNow
  • Experience with SaaS products

We provide competitive compensation, generous benefits, and a professional atmosphere. This is a very collaborative and inclusive work environment where individuals strong on aptitude and attitude will have an opportunity to grow their professional careers through working with some of the most advanced technology and talented developers in the business.