Product Marketing IV - (B4)

Applied Materials Santa Clara, CA
Requires specialized depth and/or breadth of expertise. Interprets internal or external business issues and recommends best practices. Solves complex problems; takes a broad perspective to identify innovative solutions. Works independently, with guidance in only the most complex situations. May lead functional teams or projects.

Key Responsibilities

* Develops complex scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share

* Recommends investment decisions for new product development

* Conducts complex competitive analysis for specific products or product lines. Drives Red Team Analysis

* Assists with complex pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions

* Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements

* Understands technical and business environments. Assists with the development of strategies to meet business objectives

* Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration

* Manages release of complex products through the end of their product life cycle

Functional Knowledge

* Demonstrates depth and/or breadth of expertise in own specialized discipline or field

Business Expertise

* Interprets internal/external business challenges and recommends best practices to improve products, processes or services


* May lead functional teams or projects with moderate resource requirements, risk, and/or complexity

Problem Solving

* Leads others to solve complex problems; uses sophisticated analytical thought to exercise judgment and identify innovative solutions


* Impacts the achievement of customer, operational, project or service objectives; work is guided by functional policies

Interpersonal Skills

* Communicates difficult concepts and negotiates with others to adopt a different point of view


* Bachelor's Degree

* 4 - 7 Years of Experience

Applied Materials is committed to diversity in its workforce including Equal Employment Opportunity for Minorities, Females, Protected Veterans and Individuals with Disabilities.