Product Marketing Manager - Publisher Products

Product Marketing Manager - Publisher Products

San Francisco, CA

Who You Are

You will be responsible for developing and executing the content strategy to inspire publishers to grow their footprint on the Twitter platform. You will then develop compelling, dynamic go-to-market materials across multiple channels, including web, social, newsletters, events and any other marketing activity that relates to our work with publishers. You write with confidence. You're a self-starter comfortable managing several projects at once. Above all, you care deeply about how publishers navigate a platform-driven digital landscape.

What You'll Do

* Develop and implement a content strategy for Twitter Media channels, including and @TwitterMedia, to create a creative, comprehensive and actionable destination for news, sports and entertainment publishers; align content strategy with our Product and Global Content Partnerships teams.

* Write, edit and assign content multiple channels, including website, social, newsletters and blog, in order to deepen our relationships with publishers; develop positioning on why Twitter is relevant to them and how to best use the platform to meet their growth, engagement and revenue objectives.

* Collaborate with publisher product team to shape and execute marketing plans that drive adoption of our platform and products.

* Support our global team in the localization of and other global programs like our partner education program

* Manage projects in partnership with internal teams and external agencies, ensuring quality, creativity and effectiveness within our brand guidelines, deliver within agreed deadlines and to clear objectives.

* Collaborate with global marketing, product, research, communications and external partners to align on cross-functional marketing strategy and execution.

* Define KPIs, streamline, automate, scale and measure marketing tasks.

* Effectively communicate life cycle of key projects, campaigns, events and insights cross-functionally.


* 3-5 years of relevant experience; bachelor's degree required

* Strong writer with a knack for creating both editorial and marketing content

* Strong understanding of digital content and marketing (background in journalism or media preferred)

* Proven track record of developing and creating editorial content and/or content marketing campaigns with measurable results

* High degree of accuracy, strong timeline management, follow-through and attention to detail

* Strong cross-functional skills and diverse stakeholders interactions to support business and deliver marketing strategy

* Commitment to quality, accuracy and consistency

* Exceptional project management skills with an ability to work with multiple groups and on tight deadlines

* Highly collaborative and open to feedback, adapting and fine-tuning content to evolving needs of the organization

* Self-starter, not afraid to be scrappy and roll up your sleeves