Integration Cloud Product Marketing, Inc. San Francisco, CA
Job CategoryMarketing

Job Details

We are currently hiring for Sr. Manager & Director level Product Marketing roles for Integration Cloud.

At Salesforce, our world class Product Marketers create and tell inspirational stories with cutting edge demonstrations to people around the world. We develop product messaging and positioning, go to market programs, campaigns, events, and sales enablement. We measure our success by our ability to develop creative and innovative marketing strategies and ability to gain C-level, IT Director and key buyers' mindshare.

Digital transformation is about creating connected customer experiences. To build these experiences, businesses need to quickly and easily integrate on premise software and cloud base services. To accomplish this, Salesforce has launched the Integration Cloud. Integration Cloud connects every system, customer and device. The foundation of Integration Cloud is the MuleSoft Anypoint Platform. More products will be added to the Integration Cloud over time.

With MuleSoft Anypoint Platform, organizations can design, build, and manage their integrations and APIs so they can modernize legacy applications, move to the cloud, create new products, integrate with Salesforce, and any other system.

Our Product Marketers are driving the go-to-market for their product teams with unique, differentiated messaging delivered across a range of marketing tactics. With dozens of products to choose from, each PMM has the opportunity to cultivate their career within a specialized space, while rubbing elbows with leadership, presenting in front of internal stakeholders, collaborating with our product leaders and engineers and training our sales teams.

You will be responsible for defining a strategic narrative through the lens of customer stories and thought leadership content. You will live the customer journey and help inform and retell the magic of how Salesforce has helped companies transform. You will align customer storytelling to position against the competition. You will help Salesforce identify and develop the next set of products and features. Successful candidates will have a passion for taking the complex and making it simple and for marketing through compelling stories.

Product Marketers at Salesforce range from core product marketer, technical product marketers, event product marketers, to GTM product marketers. PMMs start their Salesforce journey on one product but can expect to work on multiple products across their career at Salesforce. To see our entire product and industry portfolio, check out and

The below provides a taste of your day to day responsibilities. .

Your Impact:

* Partner closely with Product Management to understand the product strategy and develop top line customer narratives and compelling thought leadership content and customer stories.

* Develop innovative marketing strategies to gain VP and C-level mindshare in IT organizations.

* Work with Sales to inspire, motivate and ultimately win flagship brands through the sales cycle and generate the best customer stories in the business.

* Produce high fidelity externally facing content including thought leadership content, customer stories, webinars, data sheets, solution guides, and more for all funnel stages by partnering with the industry's leading creative team. Create compelling and easy to understand internally facing content including sales training, competitive positioning, FAQs, and cheat sheets.

* Work closely with cross-functional marketing teams to drive the business & product marketing strategy. Track, measure and report against objectives.

* Drive an amazing launch cycle at our events, including our flagship Dreamforce, that drives conversation forward

* Work directly with major partners and customers, in a global context, to drive market share and awareness.

* Drive the creation of thought leadership content in the market.

* Connect with customers, sales teams, & partners to show them their future.

* Work closely with corporate marketing to execute innovative online marketing campaigns, SEO, and web design.

* Create sales tools that will assist the sales teams in all phases of the sales cycle.

Required Skills/Experience:

* Knowledge of Salesforce and MuleSoft or similar products

* 3-8 years of experience in product marketing at a high tech company, or similar. MBA a plus, but not required.

* Dynamic, confident personality with ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals.

* Creative thinker that can generate innovative marketing ideas, work collaboratively, and lead a cross-functional team of stakeholders to drive execution.

* Experience with business processes such as sales, ops, marketing, and customer support.

* Understanding of the enterprise application space such as CRM software, ERP, customer service or homegrown solutions.

* Proven track record of speaking in front of internal, external, and global audiences.

* Proven track record of crafting compelling positioning and thought leadership content.

* Experience working with direct distribution (sales) teams and channel partners.

* Hands-on ability to create a range of marketing assets, including viral on-message product demo videos and succinct slide pitch-decks.

* Proven track record of launching and growing hit products.

* Strong skills in communication, presenting, writing and ability to work well cross-functionally.

* Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively

Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. We are the fastest growing of the top 10 enterprise software companies, the World's Most Innovative Company according to Forbes, and one of Fortune's 100 Best Companies to Work for six years running. The growth, innovation, and Aloha spirit of Salesforce are driven by our incredible employees who thrive on delivering success for our customers while also finding time to give back through our 1/1/1 model, which leverages 1% of our time, equity, and product to improve communities around the world. Salesforce is a team sport, and we play to win. Join us!

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