Communications Lead, Japan

Airbnb, Inc. San Francisco, CA
Founded in 2008, Airbnb's mission is to create a world where people can belong through healthy travel that is local, authentic, diverse, inclusive and sustainable. Airbnb uniquely leverages technology to economically empower millions of people around the world to unlock and monetize their spaces, passions and talents to become hospitality entrepreneurs. Airbnb's accommodation marketplace provides access to 5+ million unique places to stay in more than 81,000 cities and 191 countries. With Experiences, Airbnb offers unprecedented access to local communities and interests through 15,000 unique, handcrafted activities run by hosts across 1,000+ cities around the world. Airbnb's people-to-people platform benefits all its stakeholders, including hosts, guests, employees and the communities in which it operates.

The Communications team is responsible for telling the Airbnb story around the world. Whether it's speaking to media and bloggers, hosts and guests, industry commentators, thought leaders or the wider community, the Communications team is the voice of Airbnb. We're a fast growing, high-energy team with a passion for people, places and great stories. If you'd like to be part of one of the world's greatest teams, come tell us your story.

This position will be based in Tokyo. As the Communications Lead, you will be responsible for developing our communications strategy in Japan. The successful candidate will work closely with a consumer communications manager and cross-functional partners to help maintain and advance the company's position with relevant stakeholders and to help tell our story to a wide range of journalists and community members on the many ways Airbnb makes cities better places to live, work and visit.

You must be comfortable and confident in working directly with journalists and developing and delivering communications plans that support business and policy objectives. We're looking for an effective and creative communications leader who has the ability to explain complex ideas in simple ways.


* Develop a long-term communications strategy that supports Airbnb Japan's business, brand and policy objectives

* Create, implement and manage strategic communication programs to build and maintain positive relationships with internal and external constituencies

* Lead corporate, policy and crisis communications initiatives

* Track emerging issues and assesses their potential impact on Airbnb; map key stakeholders and builds coalitions to drive Airbnb's corporate, brand and policy agenda

* Manage Consumer Communications Manager and PR agencies to support strategic initiatives and develop communications materials, including story pitches, messaging guidelines, press releases, Q&As, presentations and speeches

* Work with company spokespeople to prepare them for public speaking engagements, media interviews, and company meetings

* Collaborate with cross-functional teams and represent communications on the Japan leadership team


* Bachelor's Degree

* 15+ years Communications experience, either working in-house or in a PR agency

* Proven-track record working on communications initiatives involving corporate, policy and crisis communications

* Ability to work collaboratively with multi-functional leads in a matrix organization

* Excellent writing skills both in Japanese and English with samples to share

* Passion for Airbnb and the mission of the company

* Experience working on projects in a fast-paced environment

* Strong organisational skills and attention to detail

* Strong verbal communications and interpersonal skills

* Maintaining enthusiasm and calm demeanor in stressful situations

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