Associate Marketing Manager, Consumer Activation
SeaWorld Parks
 San Diego, CA

Works with the Consumer Activation Leader to manage and execute the acquisition and retention of SeaWorld San Diego's Annual Pass membership, drive attendance and admissions revenue through in-park activations and events for pass members and general admission guests, and leverage brand partnerships and media added value to increase awareness of the park. Enthusiastically represents SeaWorld by displaying a positive attitude, high level of energy and commitment to quality throughout all aspects of the job.

Principal Duties:

  • Create and execute promotional programs and partnerships that maximize revenue and attendance
  • Help increase annual pass revenue through pricing, engagement and consumer direct promotions
  • Work with radio and TV partners to leverage media buys and implement added value opportunities that drive park/event awareness
  • Liaison with internal stakeholder including finance, culinary, merchandise and zoo to measure performance and improve admission revenue, ancillary revenue, visitation and in-park spending
  • Create integrated marketing plans, including social, email, advertising, web merchandising, etc.
  • Other duties as assigned.

Qualifications:

  • 3 years of professional Marketing experience required
  • Must be at least 18 years of age.
  • Must have excellent written and verbal communication skills with an ability to adapt communication style to a number of different audiences.
  • Must be able to manage and prioritize diverse projects.
  • Must be enthusiastic and confident working in a demanding and fast-paced environment.
  • Must be proficient in Microsoft Office applications.
  • Must have strong organizational skills.
  • Must be able to write routine reports, business correspondence, and procedure manuals.
  • Must be able to positively interact with guests and co-workers of all ages, different ethnic/cultural backgrounds and/or languages, and individuals with special needs.

Availability:

  • Must be consistently available Monday-Friday during normal office hours. Occasional need for weekends, holidays, early mornings and late evenings.