Marketing Specialist, International

Quidel Corporation San Diego, CA
Quidel Corporation is a leading manufacturer of diagnostic healthcare solutions serving to enhance the health and wellbeing of people around the globe with well-known and respected products that provide healthcare professionals with accurate and cost-effective diagnostic information at the point of care (POC). Our core competencies and capabilities focus on immunoassay and molecular testing in the areas of: infectious disease, cardiology women's health, and virology.

The Marketing Specialist, International assists and supports the development and execution of tactical programs and tasks related to all of the Quidel products or product line(s) sold outside the USA. Working under the guidance of the Associate Director of International Marketing, and International Marketing Manager, the Makreting Specialist is responsible for assisting in the execution of assigned projects and programs in a wide range of areas covered by the essential functions of the job.


International Packaging and Labelling and Product Localization Support:

For Quidel's International Product Lines:

With international voice-of –customer data provided by Regional Product Managers, assist International Marketing Director in coordinating Packaging Engineers, Graphic Designers and Regulatory personnel in develop labelling and packaging that addresses specific requirements of the international markets. This includes:

* Instructions for Use

* Unit Carton Design

* Multi language Labels

* Software

* Sales Collateral

Assist in the change orders and tracking associated with these translated documents.

Language and Content Localization of Promotional Materials, Labelling, and Software:

For Quidel's international product lines, assist in language localization and translation process for new Triage line of products and Sofia2. Serve as liaison between distribution partners, the translation service, international product managers and internal resources to improve content, accuracy, speed of translations of sales and promotional materials.

Assist in Graphic User Interface language verifications.

International E-communications and Digital Marketing:

E-communications: With input from Product Managers and Associate Director assist in scheduling and the development of content, formatting, and design of international distributor communications/newsletters to support new product launches and product promotion for TRIAGE and Sofia2.

Quidel Corporate International Website(s) and Webpages: With input from Product Managers and Associate Director maintain and assist in implementation of content for the Quidel corporate website for international product pages associated with the new TRIAGE products. Assist in messaging new products on 13 new country specific TRIAGE webpages. Assist IT with maintenance or marketing content on the new Quidel Corporate International webpages. website: With input from Product Managers and Associate Director maintain, and drive adoption of the website (an Internet Portal we have launched to assist our distributors in commercialization of TRIAGE and other Quidel products.) Assist with messaging new International announcements and e-communications and integrate with other e-campaigns and print media activities and digital media that is being implemented for international promotions of products.

Webinars: With input from Product Managers and Associate Director assist in scheduling and the development of International webinar announcements including content, formatting, and design of international distributor webinar announcements to support new product launches for TRIAGE and other product promotions.Other websites and Congress landing pages: Also assist in creating and maintaining any corporate landing pages for international campaigns (e.g. = workshop and registration landing pages to help promote regional seminars for the product manager.)

Promotional Videos and Demo videos: Coordinate with Associate of Director of Marketing, Marketing Communications Manager and Product Managers to create content and coordinate filming and editing of training and promotional videos for e-posters, workshops and distributor websites (e.g. Chinese and Japanese Sofia Demo video, S. pneumo demo video, D3 Ultra Demo video.)

Track the site usage and success of e-communication campaigns and make recommendations on enhancements based upon feedback and tracking.

CRM Database Utilization and Maintenance:

With Salesforce CRM, assist in tracking sales opportunities and ROI for tradeshows and marketing campaigns. Assist in development of methods for capturing and reporting data regarding customer demographics and purchasing behaviors for newly acquired TRIAGE business and growing international Sofia2 database. Track and report on competitive methodologies used by customers. Maintain and grow contact database of customers and international distribution partners.

Logistics International Training, Tradeshow and Conference and Workshop Logistics and Content Development

Assist Product Managers and Corporate Sales Trainers in event and workshop logistics and content design for International Trainings and International Conferences associated with TRIAGE and Quidel Legacy products

International Sales Tool Development:

Assist Associate Director of Marketing and Product Managers in design and some messaging of new TRIAGE and Quidel legacy products for Sales Collateral specific to Ex-US Markets based upon feedback from end-users and VOC surveys. This includes design of Sales brochures, technical bulletins, webinars, and promotional and training videos.