Analyst, Campaign Optimization
Responsible for the development and execution of analyses that address specific client issues or initiatives. Proactively identify trends and issues utilizing a range of analytic techniques and tools. Liaise with client services, network development, and operational personnel to ensure the appropriateness of underlying assumptions and interpretations. Provide expertise and direction as it relates to client analytics solutions/services both internally and externally.
- Develop and deliver client analytics and reporting activities, support client relationship building, and overall project management of externally focused analytic deliverables.
- Develop and refine methodologies, tools and templates to allow for the successful execution of analytic deliverables. Support the ongoing development of the Campaign Optimization group capabilities by sharing innovative approaches and solutions with the broader team
- Participate in various activities to support the growth of the Campaign Optimization group including:
- Development of content and participating in the delivery of training to the Account Management function
- Development and maintenance of appropriate documentation regarding analytic approaches, metric definitions, etc.
- Other Campaign Optimization group projects as directed by Campaign Optimization leadership.
Required Skills and Experience:
Candidate will have at least 2 years’ experience in analytics/reporting. Successful candidates may bring experience from an agency, client, or consulting environment. Bachelor’s degree required.
- Analytical Skills – Analyzing and synthesizing information to understand issues and identify options. Able to translate business requirements into reporting/analysis requirements.
- Technical Abilities - Expertise in Excel and PowerPoint 2007/2010. Intermediate experience with Pivot Tables, macros, VBA and SQL desired. Familiarity with Oracle Business Intelligence, Python, R Studio a plus.
- Managing Diverse Relationships – Ability to relate well to a wide variety of diverse styles of people, types, and classes; open to differences; effective up, down, sideways, inside, and outside; builds diverse networks; quick to find common ground; treats differences fairly and equitably; treats everyone as a preferred customer.
- Organizing and Planning - Ability to plan, organize and prioritize work, balancing resources, skills, priorities and timescales to achieve objectives.
- Adaptability - Ability to respond and adapt to changing circumstances and to manage, solve problems and provide solutions in a climate of ambiguity.
- Communicating Effectively – Writes and presents effectively; adjusts to fit the audience and the message; strongly gets a message across.
- Team Player – Proven ability to manage strong working relationships within the company. Able to complete tasks and work cooperatively with others.
- Critical Thinking – Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Plan for Contingencies – Able to proactively identify potential problems and create contingency plans or “work-arounds” to implement if problems occur.
- Understanding the Business – Knows the business and the mission-critical technical and functional skills needed to do the job; understands various types of business propositions and understands how businesses operate in general; learns new methods and technologies easily. Understands the organization’s business model and competitive position in the marketplace.
About Rakuten Advertising
Rakuten Advertising provides advertising technology and consumer insights to the world’s leading brands and retailers. Working with agencies and brands around the world, Rakuten Advertising unites technology, client strategy and consumer insights to deliver advertising experiences that drive increased brand awareness and marketing performance. Its foundation of advanced technology, data and strategic services positions Rakuten Advertising to offer a differentiated suite of advertising and marketing solutions, while constantly pushing the industry forward. It is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. With access to Rakuten’s diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. The company is headquartered in San Mateo, CA, with offices in Australia, Singapore, Brazil, France, Germany, Ukraine the United Kingdom and throughout the United States. Learn more at www.RakutenAdvertising.com.
Rakuten is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.