Floral Designer

Job Title: Floral Designer FLSA: Non-Exempt

Department: Floral Revision Date: 03/2009

General Function:

Creates floral arrangements at the request of customers and fills necessary merchandising needs. Takes floral orders in person and over the telephone. Operates as a lead with the floral clerks.

Reporting Relations:

Accountable and Reports to: Store Director; Assistant Director; Store Operations, Perishables, Health Wellness Home; Managers of Store Operations, Perishables, Health Wellness Home; Assistant Managers; Floral Manager; Assistant Floral Manager

Direct Reports: None

Primary Duties and Responsibilities:

* Provides prompt, efficient and friendly customer service by exhibiting caring, concern and patience in all customer interactions and treating customers as the most important people in the store.

* Smiles and greets customers in a friendly manner, whether the encounter takes place in the employee's designated department or elsewhere in the store.

* Makes an effort to learn customers' names and to address them by name whenever possible.

* Assists customers by: (examples include)

* escorting them to the products they're looking for

* securing products that are out of reach

* loading or unloading heavy items

* making note of and passing along customer suggestions or requests

* performing other tasks in every way possible to enhance the shopping experience.

* Answers the telephone promptly and provides friendly, helpful service to customers who call.

* Works with co-workers as a team to ensure customer satisfaction and a pleasant work environment.

* Cleans, processes, and cuts flowers appropriately.

* Responsible for department in absence of Manager, or Assistant Manager.

* Understands and processes FTD, interstore, Teleflora orders, and Internet Orders.

* Inventories product, evaluates status, cares for damaged product, and replaces where necessary.

* Fills customer orders completely and creates floral arrangements at their request, all in a timely manner.

* Ensures floral products are fresh in the shop and throughout the store.

* Cleans the floral area.

* Takes special requests for product either in person or over the telephone.

* Counsels customers regarding plants and floral care.

* Identifies key areas to place specials within the store.

* Operates as a lead with the floral clerks, (e.g. trains and simple designs and how to take telephone orders, etc.).

* Orders flowers and supplies daily or as needed with the direction of the Floral Manager.

* Works with customer issues and product problems.

* Understands the basics of floral products, care and handling, plant and flower identification, and can explain products requirements to customers.

* Unloads trucks, places product in appropriate storage area, and replenishes merchandise.

* Wraps flowers and is careful not to damage.

* Adheres to company policies and individual store guidelines.

* Reports to work when scheduled and on time.

Secondary Duties and Responsibilities:

* Delivers product as necessary.

* Shares ideas for arrangements for the customers as necessary (funerals, weddings, anniversaries, etc.).

* Reads industry references, listens to floral experts, and remains open to new ideas.

* Helps with and may decorate in store events.

* Assists in other areas of store as needed.

* Performs other job related duties and special projects as required.

Supervisory Responsibilities:

Instructing, assigning work, reviewing work, planning work of others, maintaining standards, coordinating activities. Has the authority to recommend disciplinary actions.

Education and Experience:

High School or three years of similar or related work experience.

Physical Requirements:

Ÿ Must be able to physically perform medium work: exerting up to 50 pounds of force occasionally and 20 pounds of force frequently, and 10 pounds of force constantly to move objects.

Ÿ Visual requirements include vision from less than 20 inches to more than 20 feet with or without correction, depth perception, color vision, and field of vision.

Ÿ Must be able to perform the following physical activities: Climbing, balancing, stooping, kneeling, reaching, standing, walking, pulling, lifting, grasping, feeling, talking, hearing, and repetitive motions.

Knowledge, Skills, Abilities and Worker Characteristics:

* Must have the ability to solve practical problems; variety of variables with limited standardization; interpret instructions.

* Ability to do arithmetic calculations involving fractions, decimals, and percentages.

* Must have the ability to file, post, and mail materials; copy data from one record to another; interview to obtain basic information; guide people and provide basic direction.

Working Conditions:

The duties for this position are normally conducted in a store environment. There is significant pressure to meet deadlines and handle multiple priorities. Some holidays may require extended hours. There is exposure to dirt, noise, dangerous chemicals/solvents, dampness and temperature extremes.

Equipment Used to Perform Job:

Standard tools and equipment used in a floral environment including computer, underwater cutter, wire cutter, pricing gun, dosetron, scissors, knives, pick machine, register system, helium tank, and telephone.


Has daily contact with the general public, customers, suppliers/vendors and FTD and Teleflora.


Maintains confidentiality on orders placed (including, who sent, who received, order, and cost).