Job ID: 1195070
Employment Status: Full-Time
Your Career. Made Better.
BJC HealthCare is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and mid-Missouri regions. BJC serves patients and their families in urban, suburban and rural communities through its 15 hospitals and multiple community health locations. Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.
Provides direction for all marketing, branding, and special programs, sales and positioning, and their successful emplementation throughout BJC HealthCare and the community. Develops strategic recommendations that serve to best position and strengthen BJC HealthCare's perception/image in the marketplace. Leads strategic development to positively influence customer relations with the community.
Responsible for the strategic oversight, development and execution of external and internal communications plans. The individual uses traditional and digital/social media, web, publications, internal communications and crisis management tactics to promote the business goals, brand identity and reputation of the HSO to key target audiences. Key member of the Marketing and Communications leadership team and works to maintain high standards with internal and external clients, manages and develops staff, prepares and manages budgets, and participates in department and hospital organizational development.
Manages individual(s) including but not limited to: hires, trains, assigns work, manages and evaluates performance, conducts professional development plans. Ensures that the productivity and actions of that group meet/support the overall operational goals of the department as established by department leadership.Develops and adheres to departmental staffing, revenue and/or expense budgets. Responds to changes in the business which may affect the ability to achieve the budget goals.Partners and collaborates with hospital leadership, physicians, clinical departments and other partners, as appropriate to develop and execute the media relations strategy in support of the business plan for assigned products and market segments.Oversees and implements media relations initiatives to achieve business plans goals.Identifies and responds to community outreach opportunities in alignment with the hospital's strategic objectives for external media exposure and expectations.Builds and maintains solid partnerships with key local and national media professionals.Develops, manages and executes crisis communication planning.
Bachelor's Degree - Communications/related
Preferred Requirements and Additional Job Information
2-5 yearsBenefits Statement
Note: not all benefits apply to all openings
- Comprehensive medical, dental, life insurance, and disability plan options
- Pension Plan*/403(b) Plan
- 401(k) plan
- Tuition Assistance
- Health Care and Dependent Care Reimbursement Accounts
- On-Site Fitness Center (depending on location)
- Paid Time Off Program for vacation, holiday and sick time
- Pension does not apply to Memorial Hospital, Memorial Hospital East, Memorial Medical Group, Alton Memorial or Parkland Health Center
The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.
Equal Opportunity Employer