Marketing Coordinator

Sacramento Ear Nose and Throat Sacramento, CA
POSITION SUMMARY

Large Medical Specialty Group is looking for a Marketing Coordinator to be responsible for ensuring provision of quality in the daily functions and responsibilities of business development across all physicians and office locations.

ESSENTIAL FUNCTIONS

Job Responsibilities

* Manage and grow following on all social media channels

* Manage the creation and distribution of newsletters, press releases and e-blasts

* Manage physician online reputation and execute patient feedback surveys

* Manage and coordinate practice events ranging from lunches to presentations with referring physicians

* Create and manage content for blog and website

* Plan and execute promotions and promotional events for cosmetics department

* Work with graphic designers to create and distribute promotional materials

* Help advertising process, creative development and media placement basis

* Create performance reports based on referrals, online reputation and procedures

* Plan and participate in health fairs and corporate events

* Management of online media presence

* Create and produce marketing videos

STAFF

* Ensures a strong communication and educational process with facility staff, including communication of SacENT/SMS promotions.

PHYSICIANS

* Serve as Physician Liaison. Visit and build relationships with referring physicians and staff.

* Ensures regular and effective communication with all physicians.

ADMINISTRATIVE

* Reviews financial marketing reports with CEO

* Other duties as assigned

KNOWLEDGE, SKILLS AND EXPERIENCE

Minimum Education (or substitute experience) required:

* Bachelor's Degree in Marketing, Advertising or Communications

Minimum Experience required:

* 3+ years marketing experience

* Previous experience managing social media accounts (Facebook, Twitter, Instagram, YouTube)

* Graphic design experience is a plus

Skills required:

* Strong computer/technology skills. Proficient in Microsoft Office

* Possesses outstanding interpersonal skills, including excellent written and verbal skills

* Strong attention to detail

* Must be motivated and able to work with minimal supervision

* Demonstrates ability to use persuasive communication, leadership, and relationship-building

* Ability to travel to multiple locations during the work week.

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