Associate Director/Senior Associate Director, Payor Solutions-TA Strgy %26 Imp.
US-BI Pharma/BI USA
 Ridgefield, CT

***Selected candidate will be hired into the level of role commensurate to their experiences, education, and/or business needs***

Associate Director Description:

This role is responsible

for facilitating and implementing the overall national strategy, design,

development, tactics, communication, coordination, and execution of

pull/push-through for a Therapeutic Area, with particular focus on our largest,

national payor accounts. The Director, Payor Solutions will provide oversight

and guidance to the Associate Director to support this facilitation. This

includes cross-functional collaboration with Field/Payor Sales and Brand

leaders, project management, customer experience, deployment and operational

integrity of resources necessary to capitalize on account opportunities, and

identification and/or execution of projects that have immediate impact on the

business and improves customer experience. They will work with Payor

Sales account leads to support the development and execution of

account-specific pull/push through plans, providing input into the

account-level strategy consistent with the overarching push/pull-through

strategy. The Associate Director will commit significant time and

focus to ensuring execution of strategies to achieve objectives. The Associate

Director will collaborate with Director, Payor Solutions, peers and extended

team members to assess and discover solutions to complex business

opportunities. This role will also be responsible for developing and

implementing personal and non-personal promotional efforts in support of access

messaging, which includes aligning with Brand and Payor Access Marketing and

managing multiple third-party agency relationships. Additionally,

he/she will assure alignment of all promotional activities to the brand

positioning and messaging, ensuring maximum push/pull-through

effectiveness. A close working relationship with Analytics &

Insights is required for this role to integrate appropriate data-driven

insights and measurement approaches. This role must maintain a

developing understanding of both national and regional issues evolving in the

managed markets channels and accounts (Medicare, Medicaid, Federal, MCO,

Employer and PBM).

As an employee of

Boehringer Ingelheim, you will actively contribute to the discovery,

development and delivery of our products to our patients and customers. Our

global presence provides opportunity for all employees to collaborate

internationally, offering visibility and opportunity to directly contribute to

the companies' success. We realize that our strength and competitive advantage

lie with our people. We support our employees in a number of ways to foster a

healthy working environment, meaningful work, diversity and inclusion, mobility,

networking and work-life balance. Our competitive compensation and benefit

programs reflect Boehringer Ingelheim's high regard for our employees.

Senior Associate Director Description:

This role is responsible

for developing and leading the overall national strategy, design, development,

tactics, communication, coordination, and execution of pull/push-through for a

Therapeutic Area, with particular focus on our largest, national payor

accounts. This includes cross-functional collaboration with

Field/Payor Sales and Brand leaders, project management, customer experience,

deployment and operational integrity of resources necessary to capitalize on

account opportunities, and identification and/or execution of projects that

have immediate impact on the business and improves customer

experience. They will work with Payor Sales account leads to support

the development and execution of account-specific pull/push through plans,

providing input into the account-level strategy consistent with the overarching

push/pull-through strategy. The Sr. Associate Director will be equally

responsible for consistent execution of tactics to drive achievement, but also

commit time to identifying challenges and providing solutions to improve

pull/push-through effectiveness. The Sr. Associate Director will identify and

provide solutions to complex business opportunities with limited oversight from

their manager. This role will also be responsible for developing and

implementing personal and non-personal promotional efforts in support of access

messaging, which includes aligning with Brand and Payor Access Marketing and

managing multiple third-party agency relationships. Additionally, he/she will

assure alignment of all promotional activities to the brand positioning and

messaging, ensuring maximum push/pull-through effectiveness. A close

working relationship with Analytics & Insights is required for this role to

identify and integrate appropriate data-driven insights and measurement

approaches. This role must maintain a strong understanding of both

national and regional issues evolving in the managed markets channels and

accounts (Medicare, Medicaid, Federal, MCO, Employer and PBM). As

Senior AD, they will work with independence, greater autonomy and provide

mentorship to other Payor Solutions Team members.

Duties &

Responsibilities:

  • Responsible as the primary
    pull/push-through and access messaging point for a given TA, leading the
    strategy and implementation through proactive planning and timely
    execution for key Access-related opportunities and market landscape.
  • With limited autonomy,
    responsible for the roll out of TA AIM Priorities to Payor and Field Sales
    teams, in accordance with the AIM process.
  • With oversight from Director,
    Payor Solutions partners with Brand and Payor Access Marketing, Field
    Sales and Payor Sales Leadership, Payor Account Teams, and multiple teams
    and leadership at all levels within both Analytics & Insights and
    Human Pharma Operations, to identify, plan for, and execute against key TA
    pull/push through opportunities. Where appropriate, liaison
    with alliance counterparts, to ensure consistent approaches are implemented.
  • Cultivate relationships across
    Payor Sales teams for added input to AIM deliverables, ongoing performance
    management and collaborative sub-national execution of national pull/push
    through strategies.
  • Responsible for implementation
    of access messaging strategy, resources, and tactics aligned to brand
    objectives and CSFs in the current IBP/ICP.
  • Collaborates with brand and
    account teams to develop competitive strategy and messaging for both
    personal and non-personal promotional resources, working with agency
    partners and leading through the HPRC approvals process.
  • Key contributor to development
    of pull/push through and access messaging insights that feed future
    IBP/ICP creation, with input from the Director, Payor Solutions
  • Responsible as a contributing
    team member for annual IBP/ICP process to secure funding for promotional
    activities related to brand budget focused on supporting TA AIM
    implementation.
  • With appropriate guidance,
    effectively manage projects, proactively organizing strategies and
    tactics/activities, and prioritizing efforts to fully exploit greatest
    potential based upon marketplace trends, specific Account opportunities
    and BI business needs.
  • Leads investment discussions
    and opportunity evaluation, and coordinates resource allocation to
    opportunities within assigned TA, with oversight of Senior Associate
    Director or Director.
  • Manages departmental resources
    to include: financial expenditures, promotional materials, educational
    materials, and multiple third-party agency partners focused on access
    messaging and pull/push through activities.
  • May be responsible for
    additional market access-related projects as assigned.
  • Develop and execute company
    priorities to maximize access investments with key customers
    (HCP/patients) with responsibility for strategy development, execution,
    measurement and process improvement to enhance impact.

Additional Sr. AD Duties

& Responsibilities:

  • Independently leads development
    of pull/push-through strategies based brand competitive market dynamics
    and brand life-cycle management, working with brand marketing leaders to
    ensure synergy between brand and payor strategies.
  • Leads partnership with Brand
    and Payor Access Marketing, Field Sales and Payor Sales Leadership, Payor
    Account Teams, and multiple teams and leadership at all levels within both
    Analytics & Insights and Human Pharma Operations, to identify, plan
    for, and execute against key TA pull/push through
    opportunities. Where appropriate, liaison with alliance
    counterparts, to ensure consistent approaches are implemented.
  • Responsible to lead the roll
    out of TA AIM Priorities to Payor and Field Sales teams, in accordance
    with the AIM process.
  • Responsible for strategic
    development of access messaging strategy, resources, and tactics aligned
    to brand objectives and CSFs in the current/future IBP/ICP.
  • Proactively, with limited
    oversight, leads investment discussions and opportunity evaluation, and
    coordinates resource allocation to opportunities within assigned TA.
  • Leads departmental resource
    decisions to include: financial expenditures, promotional materials,
    educational materials, and multiple third-party agency partners focused on
    access messaging and pull/push through activities.
  • Proactively identifies new
    strategies to ensure successful pull-through within assigned TA. This may
    include working with sourcing to on-board new third party agencies to
    support BI's pull/push-through efforts.
  • Effectively manages projects
    with independence, proactively organizing strategies and
    tactics/activities, and prioritizing efforts to fully exploit greatest
    potential based upon marketplace trends, specific Account opportunities
    and BI business needs.
  • Key leader in the development
    of pull/push through and access messaging insights that feed future
    IBP/ICP creation.
  • Mentors other Payor Solutions team
    members and supports new team member on-boarding as a senior member of the
    team.
  • Provides back-up support to
    Director, Payor Solutions Marketing including representation at core brand
    and cross-functional leadership meetings.
  • Identifies and mentors future
    talent across the organization to build candidates who are interested in
    roles in Payor Solutions.

Requirements:

  • Bachelor’s degree from an
    accredited institution required
  • MBA from an accredited
    institution preferred.
  • Proven strategic abilities with
    five-plus (5 ) years’ experience, including three-plus (3 ) in
    pharmaceutical industry and including two-plus (2 ) years in either brand
    marketing experience, Sales Leadership, or Market Access
    experience. Related experience in strategic marketing roles
    (five-plus (5 ) total years) will be considered.
  • Developing understanding of the
    distribution channels for pharmaceutical products, managed markets and
    government entities.
  • Demonstrated people
    collaboration and teamwork skills.
  • Strong organizational,
    communication and interpersonal skills, ability to access and influence
    various functional areas, and motivate groups to action through team
    building.
  • Developing project management
    experience/skills and or progressing toward certification/coursework in
    project management.
  • Must be familiar with the
    market access landscape and maximizing opportunity based payor landscape
    to meet brand and organizational objectives for access, profitability and
    brand share performance.
  • Demonstrated results-focused
    and team oriented.
  • Demonstrated ability to achieve
    results across a highly-matrixed organization.
  • Demonstrates BI Values of
    Agility, Accountability and Intrapreneurship.
  • Proficiency in MSOffice,
    Outlook.
  • Ability to travel domestically
    (may include overnight travel).

Additional Sr. AD Requirements:

  • Proven strategic abilities with
    seven-plus (7 ) years of experience, including five-plus (5 ) years in
    pharmaceutical industry and including two-plus (2 ) years in either brand
    marketing experience, Sales Leadership, or Market Access experience.
  • Demonstrated understanding of
    the distribution channels for pharmaceutical products, managed markets and
    government entities.
  • Excellent organizational,
    communication and interpersonal skills, ability to access and influence
    various functional areas, and motivate groups to action through team
    building.
  • High degree of demonstrated
    project management experience/skills and or certification/coursework in
    project management.
  • Demonstrated results-focused
    and team oriented.
  • Demonstrated ability to
    consistently achieve results across a highly-matrixed organization.
  • Experience in guiding and
    integrating digital analytics and driving metrics based optimization
    preferred.
  • Experience working directly
    with digital partners to develop and execute initiatives preferred (e.g.
    Google, third party media providers, social media community platforms,
    etc.).
  • Must be fluent in the market
    access landscape and maximizing opportunity based payor landscape to meet
    brand and organizational objectives for access, profitability and brand
    share performance.
  • Understanding and demonstrated
    ability to apply core marketing principles to address key business
    questions and opportunities.

Eligibility

Requirements:

  • Must be legally authorized to
    work in the United States without restriction.
  • Must be willing to take a drug
    test and post-offer physical (if required).
  • Must be 18 years of age or
    older.

Who We Are:

At Boehringer Ingelheim

we create value through innovation with one clear goal: to improve the lives of

patients. We develop breakthrough therapies and innovative healthcare solutions

in areas of unmet medical need for both humans and animals. As a family owned

company we focus on long term performance. We are powered by 50.000

employees globally who nurture a diverse, collaborative and inclusive

culture. Learning and development for all employees is key because your

growth is our growth.

Want to learn

more? Visit boehringer-ingelheim.com and join us in our

effort to make more health.

Boehringer Ingelheim,

including Boehringer Ingelheim Pharmaceuticals, Inc., Boehringer Ingelheim USA,

Boehringer Ingelheim Animal Health USA Inc., Boehringer Ingelheim Animal Health

Puerto Rico LLC and Boehringer Ingelheim Fremont, Inc. is an equal

opportunity and affirmative action employer committed to a culturally diverse

workforce. All qualified applicants will receive consideration for

employment without regard to race; color; creed; religion; national origin;

age; ancestry; citizenship status, marital, domestic partnership or civil union

status; gender, gender identity or expression; affectional or sexual

orientation; pregnancy, childbirth or related medical condition; physical or

psychiatric disability; veteran or military status; domestic violence victim

status; genetic information (including the refusal to submit to genetic

testing) or any other characteristic protected by applicable federal, state or

local law.