Marketing Specialist

Tower Health Reading, PA

The Business Development Marketing Specialist identifies, develops, and executes business development and marketing plans supporting the overall Strategic Plan of the Reading Health Physician Network (Tower Health Medical Group). These plans will increase volume and market share as well as support positive community visibility. The focus is on a singular or combination of service lines, business engagement, community outreach, electronic marketing, graphic artwork, population based focused and other areas as indicated. Reports to the Director of Marketing.



Qualifications

4 year Bachelor's Degree in related field (Required)

Master's Degree (Preferred). Business development and marketing experience with multi-specialty integrated physician practices (Required). Strong interpersonal and communication skills and demonstrated ability to work effectively with a wide range of constituencies (Required). Knowledge of marketing principles and practices, including message development, advertising, media, community outreach, and publicity vehicles; strong knowledge of project management (Required). Required Skills: Excellent Communication Skills, Excellent Interpersonal skills, Basic knowledge of Adobe Create Suite (PhotoShop, Illustrator, InDesign), Microsoft Office Suite, Ability to lead projects and work directly with clients.