Field Marketing Manager

Miller Heiman Group Provo, UT
Overview

VitalSmarts is seeking a The Field Marketing Specialist to be part of our world-class team. The Field Marketing Specialist will execute on marketing initiatives and projects that support multiple sales regions to optimize revenue and meet marketing, sales, and enterprise objectives.The Field Marketing Specialist must also possess excellent organizational skills, the ability to multi-task, be detail oriented, a self-starter, and have an enthusiasm for excellence in their work.

Responsibilities

* Under the direction of the Lead of Regional Marketing, effectively develop, coordinate, and execute regional and territory marketing plans--including ABM campaigns

* Identify accounts to target and potential partnerships, advertising, sponsorships, and event opportunities to promote the VitalSmarts' brand and drive revenue targets through research activities.

* Ensure all regional marketing plans vertically integrate with national and other regional efforts.

* Help identify and execute tradeshows, conferences, and other regional events when necessary.

* Develop regional programs to increase VitalSmarts' brand awareness, increase sales, and lead generation.

* Collaborate with members of the digital marketing team to create email marketing campaigns leveraging targeted lists.

* Leverage resources across marketing to execute regular, strategic campaigns, evaluating their impact and adjusting tactics accordingly.

* Develop campaign recap reports for regional events and initiatives.

* Assist in creating and maintaining regional social strategy across social platforms.

Qualifications

* 3-4 years of relevant experience in a marketing role, preferably B2B.

* Bachelor's degree in marketing or related field.

* Event planning experience preferred.

* Comfortable working on many different types of projects at once.

* High attention to detail and accuracy; highly dependable.

* Proven track record of implementing successful sales and marketing strategies, with emphasis on results and outcomes.

* Excellent writing and communication skills with strengths in email marketing campaigns.

* Strong analytical, reporting, and problem-solving skills.

* Experience with 3rd party marketing attribution and automation platforms a plus.

* Proficiency in MS Office and experience performing internet research.

* Strong attention to detail and high-quality work production.

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