Communications Liaison/Coordinator
Embry-Riddle Aeronautical University
 Prescott, AZ

This Position serves as liaison between the Prescott campus community and the Marketing & Creative Services team as well as the Campus Communications team to develop and distribute content, including print, digital, social, web presence, Customer Relationship Management (CRM), Parent Portal, photo and video for campus audiences including prospective/applied/admitted students, current students, families, parents and guidance counselors. Special emphasis on optimizing and leveraging the CRM tool for achieving student enrollment goals set by the campus and university.

Essential Duties

  • Serve as liaison between the Prescott campus community and the Marketing & Creative Services team and the Campus Communications team to develop and distribute content, including print, digital, social, web presence, CRM, Parent Portal, photo and video for campus audiences including prospective/applied/admitted students, current students, families, parents and guidance counselors. 20%
  • Create, Update and build communications plans for Admissions and Enrollment Management 40%
  • Proactively explore, collect and manage university updates (10%) to include:

i)Student projects, designs and awards

ii)Admissions and Recruitment statistics

iii)Other pertinent information that could be used in enrollment managements communications

  • Review and approve all email contents to be sent via our CRM. 10%
  • Create and queue last minute email blasts through our CRM as needed. 10%
  • Gather information to remain current on University programs, national admissions trends (standards and policies), financial aid opportunities (including institutional, federal and private), and of industry trends, specifically within the aviation industry. 5%
  • Other duties as assigned 5%

Bachelor's degree and at least 5 years of professional work experience

Required skills, knowledge, abilities:

  • Professional communication skills, both verbal and written;
  • Experience in designing and implementing communication plans;
  • Experience utilizing a CRM for communication flows