Communications Specialist - Marketing Department

Sierra Bancorp Porterville, CA
Communications Specialist - Marketing Department

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Communications Specialist - Marketing

Job Location

Corporate - Porterville, CA

Position Type

Full Time

Job Category

Marketing

Porterville (Corporate) - 40 Hours

Bank of the Sierra is looking for a Communications Specialist to develop and manage internal and external communications that effectively, clearly and concisely convey the messages necessary to achieve the related project goals. The perfect Communications Specialist will think outside-the-box and utilize their creative writing skills to synthesize information into targeted communications. Content development may include, but will not be limited to: press releases, advertisements, scripting, social media, traditional and digital media editorial, Q & A, corporate newsletter, and intranet posts. Content development may require internal/ external research as well as cross-departmental interaction. Superb grammar skills are non-negotiable.

Duties

* Write and distribute press releases to local media and wire service.

* Work with the Marketing team to develop advertising copy for various media including (but not limited to): billboards, print ads, digital ads, radio and television.

* Develop fresh content and ideas to actively engage the bank's target audience through social media.

* Write internal communications to introduce and/or describe new products, services, and contests.

* Ensure copy is relevant and up-to-date at every customer touch point including: web pages, forms, flyers, POS, and brochures.

* Work with bank vendors, outside research, internal bank departments, and other resources to capture information needed to develop and craft writing assignments.

* Collaborate with internal departments to develop fresh content for the bank's internal monthly newsletter.

* Continually look to identify new, progressive ways for the bank to more efficiently communicate and simplify related processes.

* Perform other duties as assigned.

Minimum Requirements

Bachelors Degree in Communications, Journalism, English, or 2-4 years' experience in similar position or related field. Banking experience a plus, but not required.

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