Assistant Athletic Director-Marketing & Promotions (PA/CS III)

California State University System Pomona, CA
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Job ID: 60550

Job Title:

Assistant Athletic Director-Marketing & Promotions (PA/CS III)

Appointment Type:


Time Base:


Date Posted:

May 14, 2018

Closing Date:

May 28, 2018

Link to Apply Online:

Campus Employment Homepage:



The Department of Intercollegiate Athletics functions as an integral part of the educational environment at Cal Poly Pomona. Its primary mission is to provide student-athletes with experiences that encourage their mental, physical, social and emotional development; enhance their capacity for working with others; and strengthen their decision-making and leadership skills. The department also contributes to the campus community by conducting programs and presenting events in ways that effectively serve the public relations interests of the University and provide opportunities for entertainment and positive social interaction.


The Assistant Athletic Director - Marketing & Promotions will contribute to the development, implementation and execution of a comprehensive marketing, engagement and promotions plan and game day experience for the Department of Intercollegiate Athletics to increase attendance at home events, visibility, and fan engagement; schedule, plan and direct promotional gameday activities (i.e. performers, halftime acts,give-aways, etc.); and prepare budget recommendations on an annual basis; and represent the department at numerous department, conference and national events. The Assistant Athletic Director (AAD) is an integral member of the athletic administrative staff and make independent decisions on a daily basis and has authority to make regular purchases in order to effectively perform job duties. The incumbent will produce, plan, edit and create marketing and promotions graphics for campus and off- campus venues (including pre-game and in-game graphics), athletics website, social media outlets, and electronic displays on campus; engage with on-campus (Housing, Greek Life, ASI, Cultural Centers, Foundation, etc.) and off-campus groups (school districts, YMCA, Boys and Girls Clubs, affinity organizations (volleyball, soccer, basketball, baseball, etc.), Rotaries, Chambers of Commerce, local businesses, etc); and coordinate all aspects of the student fan club, "The Herd.; Oversee and coordinate the Bronco Pep Band, Billy Bronco mascot, Broncettes Dance team, and Bronco Cheerleaders at events on campus and athletic and community events. The incumbent will coordinate student intern program for credit. Serve on various department, university, CCAA or NCAA committees as selected; oversee logo, brand, identity for print, uniforms merchandise and other trademark opportunities; work closely with Associate Athletic Director for Advancement on fulfillment of corporate sponsorship agreements; and perform other duties as assigned.


A Bachelor's degree AND three (3) years of related experience. Comprehensive and in-depth knowledge of communication, public affairs, media and/or marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university; expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns; ability to understand issues from a broad, strategic perspective; thorough knowledge of applicable copyright and other laws pertaining to publications and the news media; ability to effectively manage media relations and apply effective media strategies and techniques; demonstrated ability to market story concepts to university officials and media outlets; comprehensive knowledge of marketing and research techniques and methods. Ability to use market research to enhance the impact of communication strategies and campaigns; working knowledge of appropriate use of statistical techniques; expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media; expert writing and editorial skills; and demonstrated organizational skills.


Experience in collegiate athletics in marketing & promotions; previous experience in sports marketing; Desktop publishing; proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premier), are preferred.


A background check must satisfactorily be completed before a candidate can be offered this position. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for this position. The background check consists of the following: Employment verification, education verification, reference checks, and checks of the following systems and databases: National Social Security Number/Address Locator, Felony/Misdemeanor, National Criminal Database, Federal Criminal, Department of Motor Vehicles, and National Sex Offender Registry.


Cal Poly Pomona is an Equal Opportunity, Affirmative Action Employer. The university subscribes to all state and federal regulations and prohibits discrimination based on race, color, religion, national origin, sex, gender identity/gender expression, sexual orientation, marital status, pregnancy, age, disability, genetic information, medical condition, and covered veteran status.


Cal Poly Pomona hires only individuals lawfully authorized to work in the United States. In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal Poly Pomona Annual Security and Fire Safety Report is available at:

Cal Poly Pomona is a smoke and tobacco-free campus. Please refer to the link below for policy information.


The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.