Segment Lead

Job Profile

* Develops and executes integrated, multi-channel engagement plans for one or more customer segments/businesses to drive loyalty and share of wallet growth. Ensures consistent alignment between company-wide brand and engagement strategies.

* Translates desired business outcomes into strategy and executes integrated engagement programs and activities that may include advertising, sales content and internal communications. Directs and leads multi-functional program teams.

* Functions as primary point of contact with internal business partners to coordinate development and execute engagement programs and activities on their behalf.

* Works with internal partners to ensure consistent alignment between and execution of company-wide brand and engagement strategies and objectives.

* Connects customer analytics and insights to inform and influence improvements program strategy.