Data Analyst – Marketing Analytics and Customer Insights

Fiserv, Inc. Parsippany, NJ

You will identify target cardholders and evaluate performance of marketing campaigns on behalf of our clients. Improve existing marketing campaign processes and establish/automate processes for new marketing tests. You will deliver custom reports for advisory clients as well as validate value propositions for all digital products by analyzing effects on card usage, attrition, and fraud rates. Translate data into consumer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings.


* Have a demonstrable understanding of the necessity and value of accuracy and attention to detail; ability to process information with high levels of accuracy.

* Knowledge of techniques and tools that promote effective analysis and determine root cause of application/product/service problems and craft alternative solutions that resolve the problems in the best interest of the business.

* Knowledge of technologies, techniques and practices for the evaluation of customer data, ability to analyze customer activity and demographic data for the purpose of predicting future customer behaviors and trends.

* Have a good understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

* Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, application/product/service or process problems; ability to apply this knowledge appropriately to diverse situations.

* Knowledge of the investigation, evaluation, interpretation, and classification of business data. Collect, identify, analyze and interpret business data using various kinds of techniques to meet business needs and requirements.

* Knowledge of tools and techniques for analyzing and documenting logical relationships and interactions among data, processes or events.

* Bachelor's or Master's Degree in Statistics, Econometrics, Engineering or related field.

* 5+ years of analytics experience, preferably in the payment or financial services industries.

* 3+ years in Data Analysis, Data Management, Business Intelligence.

* 3+ years working knowledge and experience with SQL queries, working with massive datasets, and building predictive models.

* Extraordinary ability to think strategically and analytically coupled with strong written and interpersonal skills.

* Experience with PowerPoint



* SAP Business Objects

* Oracle


The Card Services business at Fiserv provides complete debit, credit, prepaid and ATM payment services to financial institutions. Our products, services, and strategies allow our clients to maximize revenue, increase customer acquisition, improve retention, reduce expense, minimize risk, and increase share of wallet.


ATM Solutions: Fiserv operates all major ATM models and supports the latest applications of leading ATM manufacturers. Credit & Debit Solutions: Fiserv processes consumer and business credit and debit card transactions – both PIN and signature. Our comprehensive services include card management, authorization, risk management, settlement, and reporting.

Digital Card Enablement: Fiserv has been working with digital wallet and token service providers to ensure financial institutions have the ability to tokenize their eligible card programs, adding a new level of convenience and security to the consumer experience.

Fraud Risk Solutions: Our products and services detect and respond to card-payments risks to safeguard your cardholders and financial institution.

Loyalty & Reward Solutions: Fiserv delivers holistic consulting and delivery services for your payment vehicles, to help you grow – and our rewards program increases cardholder activity by enabling cardholders to earn rewards quickly and easily.

Payments Network: The Accel network provides secure anytime, anywhere funds and payments access at the point-of-sale, ATMs, and online.

Fiserv is an Equal Opportunity Employer/Disability/Vet.