MS Dynamics CRM Administrator

 Oaks, PA

job summary:

  • Bachelor's degree in Marketing Analytics, Data Science or related field.
  • Overall professional experience of 5 years+
  • 2+ years of professional experience specifically with a combination of the following or equivalent technologies:
    • CRM systems like Microsoft Dynamics 365,, Oracle, or SAP. (Microsoft Dynamics 365 preferred).
    • Marketing automation systems like Microsoft Dynamics 365 Marketing, Marketo, Eloqua, Pardot, or HubSpot. (Microsoft Dynamics 365 Marketing preferred).
    • Email service providers like Constant Contact, MailChimp, or Emma.
  • Professional experience in analytics, data modeling, data compliance and data architecture.
  • Previous work experience with CRM in a Service Industry preferred, not required.
  • Proficiency in tools for data analysis and hygiene.
  • Relevant professional certifications will be considered an asset (Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate).
  • strong knowledge of marketing management and customer service business processes.
  • Excellent time management skills and ability to prioritize to meet commitments
  • Detail-oriented and a critical thinker
  • strong oral and written communication skills
  • Sound decision-making ability
  • Ability to work independently / highly organized
  • Excellent analytical and problem-solving skills

location: remote, Pennsylvania

job type: Permanent

salary: $85,000 - 120,000 per year

work hours: 8am to 4pm

education: Bachelors


Functions as our lead in the management of marketing automation and application of customer insights, and strategy development for segmentation.

    • o Administrator of the Microsoft Dynamics 365 Marketing platform.
      • Developing customer journeys and workflows within the Microsoft Dynamics 365 Marketing platform, including emails and SMS messages.
      • Develop ad hoc emails and SMS messages as required.
      • Manage the subscription center, where franchises can opt in or out by journey and campaign.
      • Develop and manage lists and segments for use in marketing automation.
      • Create strategy for marketing automation and match strategies to the various implementation forms.
      • Responsible for marketing automation dashboards and reporting.
      • Coordinates with internal marketing and IT teams and vendors on various program elements and implications.
      • Ongoing management and maintenance post-launch.
    • Administrator for Microsoft Dynamics 365 Customer Insights.
      • Oversees project to join 1st party customer data from Microsoft Dynamics 365 CRM and other external data sources into Dynamics 365 Customer Insights.
      • Use Customer Data Platform (CDP) profiles and segments in real-time marketing.
      • Create custom Customer Insights segments as desired.
      • Create custom Customer Insights measures as desired.
      • Guide required processes for Customer Insights data to be shown in other Dynamics 365 applications as needed for non-Customer Insights users.
      • Coordinate future data ingestion projects, export of data for social and media attribution.
      • API integrations with digital platforms, like Google Ads, YouTube, Facebook, LiveRamp, etc.
      • Work with BI resource on development of customer lifetime value models.
      • Ongoing management and maintenance post-launch.
    • Strategy development for segmentation across various channels
      • Define gaps in current data collection while finding innovative solutions to fill those gaps.
      • Works with internal marketing teams to refine marketing processes and existing programs based on segment insights.
      • Leads company in best practices regarding data management, storage, and cleansing processes.


  • Experience level: Experienced
  • Minimum 5 years of experience
  • Education: Bachelors


  • CRM
  • Systems Analysis

For certain assignments, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable federal mandate, subject to approved medical or religious accommodations. Carefully review the job posting for details on vaccine/testing requirements or ask your Randstad representative for more information.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.