Marketing Specialist
OnSiteIQ
 NY (New York)
OnSiteIQ is a computer vision platform for construction risk. We are an early stage startup with a group of highly motivated entrepreneurs, ambitiously building the future of visual documentation and risk assessment for construction sites. With ground breaking technology we are reimagining how construction sites are built with more transparency, accountability, and safety in mind

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. A Marketing Specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles, and tactics. Ideally, you will have helped an early-stage company scale from Series A to Series B.

What You'll Do:

  • The goal is to deliver effective marketing programs that will help support our reputation and rapid growth
  • First full-time marketing team member
  • Conduct market research to find answers about consumer requirements, habits and trends
  • Brainstorm and develop ideas for creative marketing campaigns
  • Manage all digital media efforts including SMM, PPC, SEO, and organic content generation
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Work directly with the sales team to create needed print material for client-facing interactions (EXPOs and Conferences)
  • Create analytics reports for client engagement tracking, ROI reports for marketing spend, and help determine the best-paid channels to deploy resources
  • Coordinate and plan client-facing events with a focus on community building and customer retention

You Have:

  • Confidence and you are  focused on the mission, with a consistent record of high achievement
  • Bachelor’s degree in marketing, communications, or a related field. 
  • Experience with product launches and/or integrated marketing campaigns. 
  • Excellent written, communication, and presentation skills
  • 3-5 years experience as a marketing specialist or similar role with a start-up, real estate firm or construction tech background
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software, and applications (Web analytics, Google Adwords, etc.)
  • Strong organizational skills and you are  detail-oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind will create long-term success in this role

Phenomenal Team Members Have:

  • Managed large-scale Adwords budgets
  • Graphic Design experience with a solid understanding of consumer behavior principles
  • Professional judgment and discretion that comes from years of experience in the field
  • Analytical skills to forecast and identify trends and challenges

Why You’ll Like Working for OnSiteIQ:

  • Flexible PTO so you can take the time you need
  • Flexible work schedules—we trust you to know what will make yourself most productive
  • Generous professional development policy that includes funds earmarked for each employee's discretionary professional growth—Have a conference you want to attend? A class you want to take? If it's helping take your career to the next level, it's on us
  • We care about you. We offer a competitive health, dental, and vision insurance for employees and their dependents
  • Supportive work environment and a manager who is focused on your professional growth
  • Company events that highlight our team's passions and hobbies
  • Snacks and in-office lunches shared at our ever-growing lunch table
  • OnSiteIQ is committed to building an inclusive and diverse workforce. We are an Equal Opportunity Employer and welcome people from all backgrounds, experiences, abilities and perspectives

Our Why:

  • 3 people per day die on construction sites here in the United States
  • The vast majority of these fatalities can be avoided by following simple safety protocol
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.