Sr. Marketing Associate

TechTarget Newton, MA
Namedas "Innovative Company of the Year" by Connectiv, one of the top 50 Best Placesto Work in Massachusetts by the Boston Business Journal andThe 100 Top Places to Work in Massachusetts by the Boston Globe,TechTarget is looking for a SeniorAudience Marketing Associate to join our highly talented, smart,self-motivated and driven marketing team.

TechTargetis the global leader in purchase intent-driven marketing and sales servicesthat deliver business impact for B2B technology companies. We createhigh-quality editorial content across more than 140 highly targetedtechnology-specific websites, attracting and nurturing communities of techbuyers researching their companies' information technology needs. Byunderstanding these buyers' content consumption behaviors, TechTarget createsthe purchase intent insights that fuel efficient and effective marketing andsales activities for clients around the world.

TechTargetoffers an open-door management style that fosters a collaborative culture amongits energetic workforce. We offer a generous benefits package (health, dental,disability, life, 401K with a company match, tuition reimbursement) and aflexible work schedule allowing for a greater work/life balance for ouremployees. Our recently renovated headquarters in Newton, MA is convenientlylocated near major highways and the MBTA.

We are seeking a marketing professional to join the audiencemarketing division that focuses on driving the success of sponsored programsand supporting audience growth. The ideal candidate will have a genuineinterest in technology marketing writing and data analysis as those will be theprimary responsibilities of the role.

Essential job functions:

* Be the primary topic expert in your respective markets. Deepen market expertise, understand technology entry points, trends, tech drivers and own audience positioning/interests/messaging;

* Be a lead on the team that discusses audience/campaign trends, presenting insights to other team stakeholders including managers, publishers and VP;

* Craft, revise and proofread all email promotions to maximize lead capture for all products including: lead gen campaigns, virtual seminars, research surveys, Priority Engine and others;

* Craft copy for the audience development team as needed for: web site promotions including banner ads, partner email promotions and membership offers;

* Optimize underperforming marketing campaigns and help meet lead guarantees;

* Analyze the performance of email campaigns to develop best practices/audience insights;

* Analyze top converting editorial content and topic trends to understand your market;

* Contribute to a marketing team that specializes in information technology trends, insights and education; and

* Assist marketing managers and directors with a variety of marketing projects that can include: vendor content assessments, copy evaluation, e-guide creation, client consulting and post-campaign nurture efforts.

Knowledge, skills and abilities required:

* Bachelor's degree (with a concentration in marketing or business preferred);

* 1-2 years marketing experience;

* Proven written and verbal communication skills;

* Exceptional direct response marketing copy writing ability;

* Ability to multi-task and excellent time management skills;

* Ability to work independently;

* Strong attention to detail;

* Deadline oriented;

* Demonstrated success working in team environments; and

* Experience in high-tech marketing a plus

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