Strategist, Digital

Strategist, Digital

Position Profile

The Company:

OMD ( is one of the largest and most innovative media communications specialists in the world, with more than 140 offices in 80 countries. Named Most Creative Agency in the World by The Gunn Report for Media for five consecutive years, OMD also had the distinction of being named 2009 Global Media Agency of the Year by Adweek and 2009 Media Agency of the year by Advertising Age. The agency network is a unit of Omnicom Media Group Inc.

The following are the responsibilities and duties of the Strategist. This is not an all-inclusive list and will vary by account assignment.

Position Responsibilities

* Execution of a media plan

* Gauge media performance to confirm original objectives and strategies were met

* Work with Internal Research teams to make sure that all elements of success are being utilized (aka Brand Tracking, ROI)

* Maintain budget control, develop media schedules and monitoring buys/schedules

* Update team on status of all client projects

* Study demographic data and consumer profiles to identify desired target audiences

* Handle any client requests – i.e. plan changes, budget changes, provide marketplace information

* Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

Position Requirements

* Bachelors degree in Advertising, Media Studies or Communication and possess:

* 2+ years of experience in the field of media

* Knowledge of the principles of advertising, marketing and media

* Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing

* Knowledge of all aspects of Digital Media, including Search, SMS, iTV

* Fluency in mathematical concepts

* Ability to translate data into well-articulated ideas

* Ability to understand media data sources in terms of what is measured, the method, and information reported

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We are an equal opportunity employer