Sr. Manager of Content Strategy - Victoria's Secret Beauty - NYC

L Brands New York, NY


The Sr.Content Strategist is responsible for developing brand-elevating and customer-relevant storytelling that drives customer engagement and ultimately builds equity and loyalty for Victoria's Secret Beauty.


* Works in partnership with Product Design to take product concepts and expand upon into a clear and coherent set of customer-facing stories

* Partners within Victoria's Secret Beauty and Pink Beauty Marketing to create strong content plans that will help support marketing strategies across all customer touch points

* Partners with Design and AVP Marketing in developing Creative briefs

* Collaborates with Creative teams from brief to shoot to ensure consistency of approach; has the agility to pivot based on internal and/or external changes

* Builds compelling sets of stories leveraging the content produced by creative to support product launches; quick to adapt/implement learnings from customer responses to our campaigns/initiatives and changes in culture zeitgeist

* Partners with AVP Marketing and Marketing team on blue sky ideation to produce powerful, cut through narratives that can change the beauty conversation around our brands

* Leverages customer insights, social listening, fashion/beauty/culture trends to develop an understanding of what is most relevant to our audiences; shares it generously with teams

* Contributes as a key player on the Beauty Marketing team, helping grow the Victoria's Secret Beauty, Pink Beauty and Accessories businesses and increase awareness of our beauty offerings

* Provides competitive input and recommends strategies accordingly

* Works with copywriters to develop strong copy points of view for beauty, respecting the unique needs of each category and under the guardrails of the master brands

* Actively participates in brainstorming sessions and mines for innovation



* 7-10 years' experience in editorial or creative in beauty/fashion or related field

* Strong creative thinker who can ideate around an existing concept, pitch and develop stories that are fresh, clear and customer-relevant

* Ability to spot trends & bring them to life; acute sensibility for all things fashion, beauty & culture

* Motivated to perform in a fast-paced environment

* Highly organized, detail-oriented, flexible and agile

* Proven multi-tasking ability and strong project management skills

* Collaborative partner with a team-oriented approach

* Ability to navigate an organization and build consensus across multiple levels and partners

* Experience in Marketing within a vertically integrated retailer is a plus

* Involve occasional travel

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.