Senior Associate, Digital Strategist
GroupM
 New York, NY

Digital Media Strategist

The Midas Exchange

Midas Exchange is currently looking to hire a Media Strategist for the Digital Investment team. This position is a mid-level position that will provide strategic recommendations, garner relationships with the agency and client, and steward campaigns. The Digital Media Strategist requires attention to detail, strong math skills, and knowledge of the media landscape. The candidate must be proficient in digital media and be a team player. Midas Exchange is the corporate trade arm for WPP and buys all media on a non-disclosed basis.

Duties and Responsibilities:

  • Oversee the creation of insertion orders for publisher campaigns
  • Assist in trafficking campaigns through ad servers (Innovid, DCM, etc)
  • Analyze data from ad servers and culminate results to share with client
  • Create presentations for new business and be able to present recommendations and optimizations to client and agency
  • Continue to train Digital Analyst and review work
  • Monitor and optimize campaigns using Prisma and ad servers (Innovid, DCM)
  • Review and digest media briefs from clients to propose recommendation tactics and partners
  • Build on working knowledge of digital landscape and new technology
  • Keep team aware of changing trends in media and new opportunities

Requirements:

  • 2-3 years of experience in digital media with a focus on buying
  • Strong organizational skills and attention to detail
  • Ability to understand and digest analytics and data using research and ad serving platforms
  • Experience with Prisma, DDS, Innovid, DCM
  • Excellent communication, presentation, and interpersonal skills
  • Proficient in Excel and Powerpoint
  • Knowledge of media landscape and industry trends
  • Must have strong mathematical experience
  • Ability to work closely with a small group

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.