The Senior Account Executive plans, coordinates and directs campaigns for agency clients. They are masters of the daily, tactical elements of accounts and are involved with strategic account planning.
- Serves as a liaison between client, agency and all disciplines
- Guides the day-to-day development within approved plans.
- Communicates clearly and frequently with client
- Negotiates proposal and budget with client.
- Builds and nurtures productive business relationships with vendors.
- Attends all client meetings and is responsible for accurate and timely follow-up
- Communicates effectively with Creative team to drive best product. Understands creative process and knows how to judge creative work. Provides constructive feedback. Maintains strong working relationships with Creative teams.
- Consults with Creative, Planning teams to communicate client goals and to develop alternative strategic solutions
- Mentors junior Account folks