Public Relations and Social Marketing Coordinator - New York Design Office

Support the execution of Kohl's public relations and social campaigns in order to drive sales and traffic while garnering ongoing press and engagement for Kohl's. This is done through a variety of public relations tools and media including print, broadcast and digital.

ACCOUNTABILITIES

PR MEDIA RELATIONS

* Writes press releases and other corporate communication materials for all broad-based consumer brand programs and strategies, including, but not limited to, seasonal initiatives for spring, summer, back-to-school, fall and holiday, micro brand strategies, new brand launches, special and celebrity events, internal communications and other press functions

* Manages and coordinates all sample collection, disbursements and returns

* Maintains comprehensive editorial fashion and beauty calendars/opportunities and media contacts

* Creates and compiles comprehensive seasonal/and or program-oriented recaps and clip books

* Answers media calls and conducts media relations for all programs on a daily basis, including developing pitches

* Leverages internal and external research to create press and social opportunities for Kohl's brand

PR PROGRAM COORDINATION

* Leads the execution of existing and future public relations and social strategies to include research, event planning, and extensive writing such as media concepts, pitch angles, editorial and social content calendars, talking points, fact sheets, media alerts and releases

* Coordinates the activities with various external vendor partners and public relations agency

* Tracks results and works with agency partners to provide comprehensive measurement of program results, social engagement and media coverage

* Monitors daily media, with team, for inclusion in daily report of news/trends

SOCIAL MARKETING

* Identify and activate on social media trends and breaking news for Kohl's

* Proactive community management and interaction with fans/followers for Kohl's owned and operated social platforms as well as brand platforms

* Proactive engagement with influencers and publications across social platforms

* Follow trends in social media to generate ideas and tests

ADDENDUM

NYDO

* Acts as ambassador for Kohl's in NYC attending industry events and entertaining press; will also identify possible opportunities with key media outlets and partners.

* Manages and coordinates PR Showroom and all sample collection, disbursements and returns.

QUALIFICATIONS

REQUIRED

* Four year degree in public relations, journalism, communications or other applicable area of study

* Minimum 2-4 years experience in basic public relations, including national media relations experience

* Excellent written and verbal communication skills, including proficiency in AP style writing skills

* Strong interpersonal skills, capable of working in a fast-paced team environment

* Thrives in a fast paced work environment, able to work on multiple programs with multiple components and deadlines

* Experience working with different social media spaces (Facebook, Twitter, Pinterest, Instagram, Vine, Tumblr, Snapchat)

PREFERRED

* Experience working national media, particularly consumer/fashion/lifestyle publications

* Comfortable working with a variety of social media dashboards and monitoring tools

* Experience working with media and social reporting and analytics tools

* Knowledge of paid media and sponsored ad unit types (particularly for Facebook)

Similar jobs you might like