Public Relations Senior Account Executive

Highwire Public Relations New York, NY
Senior Account Executive Description

Primary Responsibilities:

Highwire is a leading technology public relations agency based in San Francisco with offices in New York City, Chicago and Boston. We work with a wide range of clients across cloud technology, enterprise security, financial services technology (fin-tech) and healthcare as well as consumer products and services. Highwire was named Technology Agency of the Year by The Holmes Report and is consistently ranked as one of the Best Places To Work in PR by PR News. Collaboration, curiosity and passion underpin everything we do. We look for people with big ideas, strong opinions and the energy to bring them to life.

As a Senior Account Executive, you've worked at an agency or possibly at a start up but most importantly, you've worked with some innovative teams over the course of 3-5 years and been a vital part of some really engaging creative campaigns. We don't have to tell you how to build a plan or find the right influencers to pitch. You have your go-to bloggers and journos in your favorites and tend to be in the fast lane when it comes to the latest trends. You are an exceptional writer and motivational leader, eager to assume more responsibility and looking for the right team to grow in a compelling way. If this sounds like the opportunity you've been waiting for, you should definitely look at Highwire.

Essential Functions:

Media/Influencer Relations

* Strong relationships with more than ten key media across business and industry

* Ability to identify new media and opportunities for clients and share with teams and across the agency regularly

* Regular and ongoing proactive pitches that generate coverage for the whole team

* Coaching of junior staff to improve team relationships

* Strong grasp and creative use of social media channels to engage and support efforts

* Experience measuring the ROI of communications activities

* Experience with social media influencer engagement, content campaigns, and media coverage amplification

Client Service/Management

* Ability to manage projects from concept through execution

* Track competitors and flag opportunities and news events for commentary or discussion

* Own and direct client PR calls

* Provide counsel on media opportunities and coverage even under difficult circumstances

* Develop quarterly campaigns and PR plans including creative campaigns, trendscapes and thought leadership topics

* Own key elements of the PR program (analysts, speaking, content, etc.)

* Be a solid go to resource for client contact

* Develop budget and team priority allocations

* Participate in media training sessions with clients including developing key messages and all follow up from session

Writing Proficiencies

* Ability to generate a plan for a campaign or an entire PR program

* Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memoranda and general team correspondence; also responsible for their production and assembly

* Professional, articulate and timely client communication

* Development of consistent, creative, successful pitches

Agency Operations

* Participation in new business process including research and presenting at pitch

* Identify, attend and encourage others to attend networking events

* Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example

* Support teams and manage up and down

* Responsible use of flexible work policies

* Uses Highwire social channels; writes for Highwire blog

* Mentor junior staff to elevate development

Self Development

* Proactively set up quarterly goals with manager; track against goals and demonstrate growth

* Effectively prioritize responsibilities based on impact, timelines, workflow and client goals

* Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion

* Identify areas for self-improvement and bring suggestions and solutions to management

* Consistently hit deadlines or give enough notice if you won't

* Attends regular networking events

Highwire Perks Include:

* Competitive salary

* Merit-based bonuses and promotions

* Excellent vacation policy including office closure between Christmas and New Years

* 401K Match

* Commuter Benefits

* Full medical and dental benefits

* Monthly peer to peer recognition and $50 gift certificate to store of your choice

* Quarterly Highwire fun event – Thanksgiving is our favorite holiday

* Extremely supportive, nurturing environment with many opportunities for professional development and growth

The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. He or she will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.