Public Relations Account Executive

Highwire Public Relations New York, NY
Account Executive Description

Primary Responsibilities:

Highwire is a leading technology public relations agency based in San Francisco with offices in New York City, Chicago and Boston. We work with a wide range of clients across cloud technology, enterprise security, financial services technology (fin-tech) and healthcare as well as consumer products and services. Highwire was named Technology Agency of the Year by The Holmes Report and is consistently ranked as one of the Best Places To Work in PR by PR News. Collaboration, curiosity and passion underpin everything we do. We look for people with big ideas, strong opinions and the energy to bring them to life.

Our ideal Account Executive has 2-3 years of PR experience – maybe at an agency, maybe working for a hot startup, at the stage where you're ready to elevate your career. You have solid relationships with key players, you've got your finger on the pulse of social media, and of course, you're an exceptional writer. You are on the cusp of discovering the role that allows you to join a forward-thinking agency where you can develop new leadership skills under the nurturing guidance of seasoned pros that have a work hard/play hard mentality. If this sounds like just the team you have been waiting for, you should definitely check out Highwire.

Essential Functions:

Media/Influencer Relations

* Strong knowledge of all media and influencers relevant to clients' business

* Proactive media engagement and storyline development

* Strong relationship with regular media and influencer targets

* Secure coverage for each account according to team goals

Client Service/Management

* Facilitate media briefings across client accounts and provide feedback to clients

* Own portions of client PR calls

* Provide counsel on media opportunities and coverage

* Present quarterly/yearly account progress (as needed)

* Own key elements of the PR program (analysts, influencers, speaking, content, etc.)

* Become a go to resource for client contact

Writing Proficiencies

* Ability to generate press releases and other content that meets client satisfaction with minimal edits

* Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memoranda and general team correspondence; also responsible for their production and assembly

* Professional, articulate and timely client communication

* Development of consistent, creative, successful pitches

Agency Operations

* Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example

* Support teams and manage up and down

* Responsible use of flexible work policies

* Uses Highwire social channels; writes for Highwire blog

* Attends regular networking events

* Mentor junior staff to elevate pitching success

Self Development

* Proactively set up quarterly goals with manager; track against goals and demonstrate growth

* Effectively prioritize responsibilities based on impact, timelines, workflow and client goals

* Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion

* Identify areas for self-improvement and bring suggestions and solutions to management

* Consistently hit deadlines or give enough notice if you won't

Highwire Perks Include:

* Competitive salary

* Merit-based bonuses and promotions

* Excellent vacation policy including office closure between Christmas and New Years

* Commuter Benefits

* 401K Match

* Full medical and dental benefits

* Monthly peer to peer recognition and $50 gift certificate to store of your choice

* Quarterly Highwire fun event – Thanksgiving is our favorite holiday

* Extremely supportive, nurturing environment with many opportunities for professional development and growth

The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. He or she will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.