Product Marketing, Senior Associate

IntraLinks New York, NY
JOB TITLE: Product Marketing Senior Associate

LOCATION: Waltham, MA USA or New York, NY USA


As an Intralinks Product Marketing Senior Associate, you will be joining a highly visible team, working cross-functionally with other stakeholders, including sales, product management, product development, field marketing, marketing communications and more to ensure that Intralinks products remain best-in-class and exceed customer requirements. The Intralinks product marketing team is a smart, hard-working and execution oriented crew that believes subject matter expertise, collaboration and constant communication are the way to achieve great results. We're mainly located in New York and Waltham—and support a global business with hubs in the Americas, Europe and Asia. In our off time you can find us hanging out after work at a Karake bar, raising children and traveling to interesting parts of the world.


Intralinks is hiring a Product Marketing Senior Associate to be responsible for driving messaging and positioning for our secure SaaS (Software-as-a-Service) content collaboration platform and portfolio of FinTech solutions. This individual will develop product positioning, pricing, and go to market strategies and translate this into collateral, sales enablement materials, and more to powerfully and clearly communicate our message to the market and drive demand. In this role you will be part of a broader team responsible for product go-to-market planning and messaging, with an emphasis on pricing and competitive intelligence. You will be an active evangelist – online and in-market – for the overall Intralinks platform vision and solutions.

Essential Functions OR Responsibilities:

In this role, you will leverage your financial and B2B marketing background to define our strategy and assist in key go-to-market execution by working with internal partners and resources. You will be managing projects to drive a better understanding of pricing, market opportunities, customer usage and effective positioning. You will evaluate the competitive landscape and craft messaging for our products that leverage our unique strengths.

* Collaborate with the rest of the Product Marketing organization to develop and evolve our cohesive Intralinks go to market strategy

* Create product positioning and messaging that will create differentiation in the market

* Drive clarity and consistency of message in everything that we do

* Create externally facing content that communicates our platform messages and accurately targets buyers' concerns and priorities

* Contribute to pricing and packaging strategies for platform services

* Drive sales enablement activities and conten

* Act as a liason with the sales organization driving communications of product roadmaps, competitive positioning and key messages.

* Drive thought leadership activities, content and channels to promote the brand externally

* Aid with competitive intelligence activities

* Act tactically, deploying resources to solve near term problems and deliver on a longer range strategy


You are right for this role if you are, independent, driven and curious, with a good base level of Product Marketing experience. You've launched products before, are comfortable with thought leadership and solution messaging and know field enablement inside and out. You've lead competitive intelligence and pricing projects. You follow the competitive market obsessively and enjoy actively engaging customers, partners, and analysts.

* You have an appreciation for finance, strategy and technology with a desire to tell that story to the world with your excellent written, verbal and presentation skills

* 3-5 years of experience in fintech B2B product marketing, including platform and/or partner marketing; focus on SaaS solutions a plus

* Being able to think strategically, supporting annual planning processes and giving insights to demand generation and field marketing teams on program strategy and content creation for conferences, trade shows, webcasts, and field events

* Have experience in conducting comprehensive analysis of markets inclusive of pricing strategies, competitive intelligence, and industry specific market dynamics.

* Be an exceptional storyteller who influences, persuades, and educates target audiences in a concise and compelling manner

* Ability to adapt messages for different audiences and continue to drive results in a fast-changing environment

* Experience partnering with sales and product management teams

* Experience presenting to customers and prospects, as well as to analysts and the press

* Strong organizational and project management skills.

Desired Quaifications:

* Experience in the Enterprise Content Management (ECM), File Sharing or Collaboration software market

* An understanding of investment banking specifically within corporate finance, mergers and acquisitions, debt financing (loan syndications and/or capital markets) and exposure to working with buy-side institutions (private equity firms, hedge funds, asset managers)

* Strong Microsoft Office Suite computer skills including Excel modeling & data analysis, and PowerPoint presentation development


* A Bachelors of Science in Business, Marketing, Finance, or a related field

Physical and Environmental Demands

* Standard office environment


* Available to travel 15-20%

From the Hiring Manager:

If you're looking for a variety of fun challenges and for an opportunity to work in a friendly, informal and knowledge-sharing environment with smart people around you, then look no further! We work as a team and are always ready to pitch in to help our colleagues.

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