Product Marketing Coordinator

XO Group New York, NY

Here at XO Group, we truly believe in doing work that matters. Through our family of brands—The Knot, The Nest, The Bump, GigMasters, and How He Asked—we inspire, inform, and cheer on our community as they move through life's most amazing milestones. From the proposal to creating a home and starting a family together, we're there for every step of the journey. Our couples and business partners depend on us. They're all in. So are we.


The Knot B2B Marketing team is seeking a rockstar Product Marketing Coordinator. The B2B Marketing team works with our sales team to help local wedding pros across the country succeed in the wedding industry through industry-leading products, education, and support. We're looking for a roll-up-your-sleeves coordinator that is analytical, creative, enthusiastic, a problem solver, a go-getter and above all, a team player.

Reporting to the Director of Product Marketing, this dynamic role touches all aspects of product marketing—product research and analytics, project management, positioning, go-to-market planning including sales enablement, and post-launch product adoption and engagement support.


* Partner with product owners, the research team, product marketers, the sales marketing team, the sales team, and the creative team to help define product positioning and strategy, manage product launches, and gather customer insights

* Project manage product marketing launches from inception to post-launch campaigns

* Help build and execute internal and external materials inclusive of overview docs, product briefs, sales materials and copywriting to increase product awareness, adoption and engagement

* Produce quarterly competitive analyses to help understand XO Group's prospective and existing users, competitors, and how to make the most compelling products

* Track and analyze KPIs

* Learn new things. Seriously.


* Bachelor's Degree

* 1-3 years relevant experience

* Must be tech- and Internet-savvy and have an eye for analytics

* Strong written communication skills

* Effective multi-tasker and communicator with a great attention to detail

* Excellent project management skills

* Strong creative thinking and problem-solving ability


* You love our users. You deeply understand our users and put them at the center of everything you do. You aim to serve and delight them every day.

* You do the right thing. You are respectful and act with the highest integrity. If you see something that isn't right, you say something.

* You debate it. You ask questions to understand a perspective and are comfortable respectfully challenging assumptions. You are not turned off by constructive conflict to get to the right answer.

* You own your outcomes. You set clear ambitious goals. You anticipate obstacles, persevere, and are accountable for your commitments.

* You make fast decisions. You are an effective and timely communicator. You understand how to collaborate, compromise, and escalate when needed.

* You get better every day. You welcome the gift of feedback. You never settle in your quest to grow and develop. By being here, you make our company stronger.


You'll hear a lot about culture and perks from other companies, but we like to think of it as the XO way of life. From unlimited vacation and generous parental leave benefits to free snacks and Thirsty Thursdays, we believe in happiness above all else—in and out of the office.