Marketing Specialist
 New York, NY

The Marketing Specialist I contribute ideas for identifying new referral sources, as well as, identify referral sources within their territory of responsibility whose mission and needs are focused on the frail adult and their Managed Long|Term Care (MLTCP) / Medicaid Advantage Plus (MAP) needs. The Marketing Specialist II market and develop referral relationships with the goal of keeping the Company and their Partners highly visible as an option for long|term care delivery. This position reports to the Marketing Manager and covers a territory throughout NYC and surrounding counties (the five boroughs, Westchester and Nassau) as needed. Occasional overtime and weekend hours may be required.

Manage a broad base of agencies, services and professionals as referral sources.

Responsible for scouting new providers and referral sources, while meeting departmental guidelines.

Must meet monthly referral goal per department guidelines. This includes:

  • Obtaining weekly designated Licensed Home Care Services Agencies (LHCSA), Certified Home Health Agency (CHHA), Naturally Occurring Retirement Communities (NORC) and Federally Qualified Health Center (FQHC) referrals.
  • Reviewing and tracking potential referral sources (such as Social Workers or Clinics).
  • Following|up with internal staff for potential referrals and/or sources;

Assist with the research and identification of organizations in assigned geographic area that provide health and social services to the frail adult population;

Coordinate presentations independently and without prompting for internal and external management.

Will use Excel and other internal applications to track and report on referral sources as needed.

Discern cultural differences and needs of assigned communities. Territory Management

Manage multiple providers within geographic area, for constant interaction with all.

Participate and create various community related activities such as health fairs/screenings and informational seminars on long term care.

Maintain a network log of all providers to track dates visited and referrals generated from each.

Meet minimum expectation of required provider visits based on departmental guidelines.

Maintain and demonstrate knowledge of all product lines to educate providers and consumers, and pass recurrent examinations per compliance and regulatory requirements.

Responsible for following up on all leads via excel and intranet based programs.

Will work with internal departments to verify and report back to providers on status of all leads.

Will communicate all updates to Manager and providers.

Must be able to create and update PowerPoint presentations as needed that provide corporate overview, and attract potential new providers/clients.

  • Associate's Degree or higher in Marketing Business or health related-field.
  • Knowledge of Medicaid/Medicare or Managed Long Term Care (MLTC) product lines.
  • An understanding of the values of Integrated Care.
  • Existing field sales background and experience working with minimal supervision.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

If you have a disability under the Americans with Disability Act or a similar law, and want a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to or calling 212-519-1798 . In your email please include a description of the accommodation you are requesting and a description of the position for which you are applying. Only reasonable accommodation requests related to applying for a position within Healthfirst Management Services will be reviewed at the e-mail address and phone number supplied. Thank you for considering a career with Healthfirst Management Services.

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