International Public Relations Assistant

Tory Burch New York, NY
About Us About Us Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its Chairman, CEO and Designer, Tory Burch. The collection, known for color, print and eclectic details, includes ready-to-wear, shoes, handbags, accessories, home and beauty. Art, music, travel, interiors and the designer's own stylish parents are inspirations for the collection. Our company launched in February 2004 with a single boutique on what was then a remote street in downtown Manhattan. Today, we are a global brand with a presence in more than 50 countries, but in many ways we are only just beginning. There is so much we want to do! Brand integrity, global inspiration and beautiful products are integral to who we are as a company and what we have accomplished to date. Our incredible team is an equally important part of the equation. We believe that each of our employees play a vital role in our continuing efforts to grow and evolve. Overview

The role of the PR Assistant for International Public Relations is to support NY-based team in the coordination of press samples, assets, meetings and reporting across multiple international markets/accounts. The International PR team in NY oversees public relations activities in Europe and Greater China through the management of local offices in London, Milan, Hong Kong and Shanghai. The team also oversees public relations activities throughout Latin America and Asia in partnership with distribution partners and PR agencies including in Brazil, Mexico, Panama, Chile and Japan. The PR Assistant will help support communications efforts to build brand awareness as Tory Burch expands its presence internationally.

Responsibilities

* Coordination of press sample trafficking for int'l markets (editorials, events, press days, VIP dressing, wholesale, etc.)

* Coordination of seasonal editor gifting (thank yous, holidays, discount list, events)

* Coordination of international press and retail lists for NYFW Spring and Fall fashion shows and seasonal press days

* Work with merchandising, marketing and creative teams to create seasonal and occasional press pitch packages to support global key items and local sales channel investments

* Support International PR team in the creation of asset packages for brand features and advertorials

* Press reporting – weekly and monthly clippings reports, initiative recaps, quarterly DMR analysis, internal coverage sharing (company intranet)

* Coordination of PR invoices processing

* Organization of conference calls, meetings and call agendas + recaps

Qualifications

* 1-2 years work experience in global fashion, luxury or lifestyle brands or relevant internships

* Experience in public relations, communications, or marketing functions

* Multi-lingual a plus