Integrated Media Manager

360i LLC New York, NY
Overview

Vizeum is an award-winning agency that drives results for Fortune 500 marketers by making brands culturally relevant amid the rapid pace of consumer behavior change. Vizeum is a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories across all channels. Vizeum has been recognized in Advertising Age's Agency A-List issue seven years in a row, and was named MediaPost's OMMA Agency of the Year three years straight. The agency's clients include NatGeo, DSW, Mondelez, Capital One and HBO. For more information, visit Vizeum.com or follow us on Twitter @Vizeum.

Responsibilities

The Media Manager - Integrated Media, is expected to take ownership of day-to-day responsibility for assigned accounts and is expected to have an understanding of the client's overall business and marketing objectives. The Media Manager - Integrated Media is the steward of the tactical communications planning process and provides mid-level strategic recommendations to the senior media team and/or client. The Media Manager - Integrated Media is expected to have a strong working knowledge of the media space (including Digital media) and available media research. They are also expected to be proficient with Vizeum tools and procedures (both media and inter-department). The Media Manager - Integrated Media is expected to be an active participant on the business; consistently engaged and contributing ideas and insights that will benefit our clients.

Communications Planning and Execution:

* Aids in the creation of client local media communication plan objectives and strategies

* Creates and maintains media plans, flowcharts, buying guidelines, testing plans & results analysis, budget summaries, plan delivery and competitive reports

* Provide input into existing and emerging communications opportunities relevant to assigned brand/category

* Writes POVs as needed and evaluate new media types / outlets

* Support Media Supervisor/AMD in the collection and evaluation of syndicated consumer and media consumption information

* Compiles reports of competitive market/media information for each brand/category

* Support Media Supervisor/AMD as a facilitating contact point for client's internal media staff and the primary contact point to client's brand staff when media issues are discussed

* May oversee the work of Associate Media Manager, ensuring that all deliverables are error free before they are submitted to Supervisors/clients

* Client & Internal Relationships:

* Ability to manage day-to-day client interaction

* Manage expectations of clients and deliverables

* Assist Media Supervisor/AMD in advising clients on the best ways to integrate media into their advertising and marketing programs

* Assist Media Supervisor/AMD in growing business opportunities within current clients

* Keeps up with the latest trends in media

* May be responsible for informing client/team of new opportunities or issues

* Participates and leads, if appropriate, face to face client and vendor meetings

* Builds positive relationships with internal and external teams and sets good example for assistant level

* Strategic Thinking & Leadership:

* Works with management team (Media Supervisor, AMD, Director) to develop strategies for local communication plans Share new and relevant advertising opportunities in written and verbal form to the department

* Strategizes ways to effectively use media dollars to the greatest benefit for our clients

* Assess problems and concerns in a systematic, logical and rational manner

* Proactively resolve issues, know when to and to whom to escalate

* Provide guidance to team members nurture/promote team environment

* Assist in training of junior team members

* May be responsible for working with Supervisor to develop and oversee junior staff- manage time, assure projects are completed on time and adhered to (within) budget

* May be responsible for constructing and delivering accurate, honest and timely performance management documents

* Capable of managing multiple deliverables and ability to seamlessly transition among them

Communication Skills:

* Express oneself clearly and concisely in oral communications

* Write in a clear, compelling and concise manner

* Organize ideas and information logically and sequentially

* Assist in the development of media presentations, general overviews, and tactical POVs

* Develop client reports that are clear, compelling and persuasive

* Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

Qualifications

* Bachelor's Degree

* 2-5 years of communications/local media planning experience

* Participation in at least one full planning cycle and development/implementation of at least two media plans

* Thorough understanding of the media process, media department and inter-department relationships

* Demonstrated ability to generate and present well-considered ideas and solutions

* Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum

* Strong analytical skills, ability to relate results to client business objectives

* Balanced ability to perform analytically and creatively

* Experience with online research tools such as Nielsen, @Plan, AdRelevance, etc.

* Advanced computer skills (MS Word, Excel, PowerPoint)