Email Campaign Operations Manager

Oppenheimer Funds New York, NY
The Email Campaign Operations Manager will be responsible for executing against strategic marketing objectives. The Manager will create automated campaigns which include building logic for audience selection, rendering content in email, supporting production deployments, and contributing to team initiatives. This position is at the forefront of executing and automating our customer journeys to our active customer base.

* Design, develop, and execute behavioral and transactional Adobe Campaign workflows

* Create dynamic and personalized email content forms using HTML, CSS and JavaScript

* Apply standard campaign methodology and best practices

* Work closely with fellow team members and key business stakeholders to ensure the successful delivery of strategic campaigns

* Manage business rule application in Adobe Campaign through typology rules and database schema updates

* Support overall adoption, operation and expansion of Adobe Campaign and suite of products

* Design and implement email workflows and templates in Adobe Campaign, Salesforce Marketing Cloud and other distributed Marketing tools

* Conduct ongoing A/B testing to improve email performance related to subject lines, email copy, and CTAs

* Report on email metrics, make recommendations regarding future target

* Bachelor's degree in Marketing, Computer Science, Math, or Engineering, with 7 years of customer-facing experience in an technical operations/execution role

* Fluency in marketing automation platforms such as Adobe Campaign, IBM Unica, Eloqua

* Good communication skills along with skills for documentation and scoping, defining and managing work

* Ability to work well under pressure, thinking quickly and delivering to deadlines

* Understand B2B and B2C marketing and lead management

* Ability to design and code in HTML for responsive emails and corresponding landing pages (Adobe Photoshop a plus)

* Good knowledge of CSS and JavaScript

* Track and analyze marketing campaigns; use data to form insights and test hypotheses, with learnings to produce best practices for conversion (working knowledge of Tableau a plus)

* Knowledge of DMP's and/ or CDP's (e.g. Adobe Audience Manager, BlueKai, Krux, Aggregate Knowledge, etc.) a plus.

We are a dynamic firm that values teamwork and collaboration, and true to our history, we encourage independent thinking and provide ample opportunities for our people to stand out and make a difference. With offices in New York, Denver, Rochester and Dallas, we work hard to turn our unconventional wisdom into value for investors and pursue excellent results for ourselves and our firm. Learn more about the culture and opportunities at OppenheimerFunds here: https://careers.oppenheimerfunds.com

OppenheimerFunds and its subsidiaries and affiliates provide equal employment opportunity to all qualified individuals without regard to age, color, disability, gender, marital status, national origin, race, religion, sexual orientation, gender identity and expression, physical or mental disability, genetic predisposition or carrier status, veteran status, or any other characteristic protected by law in all employment functions including recruitment, evaluation, selection, promotion, compensation, benefits, training, and termination of employment.

Note that this posting is intended for individual applicants. #LI-VV1