Director, Digital Engagement

Spectrum New York, NY

The Dir, Digital Engagement is responsible for creating a signature digital experience for Spectrum Networks' properties, driving awareness and engagement through the use of digital and social channels. The Director provides the vision and strategy to guide a team of digital producers toward a best of breed digital and social experience. Partners with news directors and leaders to gain support and build consensus as the team implements digital best practices in their respective markets.


Establish data-driven approach to inform and build overall digital and social strategy and increase engagement

Lead website editorial strategy including ideation and planning of content/editorial calendars across platform

Leverage strong cross-functional relationships with internal and external stakeholders to establish sound processes

Create and oversee execution of digital and social content strategies that tell a consistent and compelling story by improving brand awareness, recognition, and favorability and growth objectives across key audiences

Shape social media and digital content with competitive and industry analysis and measurement frameworks; set and analyze campaign metrics (KPIs) to measure success of initiatives and adjust in response to results

Navigate matrixed organizational structures, negotiate buy-in across diverse groups of stakeholders and diplomatically challenge the status quo while building strong collaborative relationships

Drive innovation and experimentation across platforms


Skills/Abilities and Knowledge

Ability to read, write, speak and understand English

Seasoned content strategist within media, news or telecom industries

Must understand how to build digital experiences across multiple platforms, guide development of concepts, and lead creative teams

Must be experienced interpreting digital and social analytics

Experience managing and optimizing large websites and media brands

Demonstrated experience fostering digitally-savvy culture across the broader organization

Strong oral and written communication skills, MS Office

Must be comfortable presenting to senior executives and in creating digital and social strategies and plans

Highly organized and self-motivated with strong interpersonal skills; proven experience hiring, managing and motivating a team

Experienced working with all levels of cross-functional teams, fostering collaboration among peers and direct reports while achieving business objectives

Ability to communicate effectively with all levels in the organization

Ability to think strategically and anticipate future trends, needs and expectations

Strong business planning and forecasting skills

Strong analytic, organizational, and problem solving skills

Ability to analyze data and develop and present data driven reports

Ability to document, prepare and present executive level presentations


Bachelor's degree in Broadcast Journalism or related field; Masters preferred

Related Work Experience Number of Years

Producing news, sports, and/or lifestyles & entertainment digital content 8-10

Management experience 5+


Normal office environment

Works in an open newsroom setting with a semi-noisy environment

Must be able to work under time pressure deadlines and willing and able to work different shifts or longer shifts due to "breaking news" and severe weather emergencies. Willing and able to work weekends and holidays


Charter Communications is an Equal Opportunity Employer - Minority/Female/Veteran/Disability

The Spectrum brand is powered and innovated by Charter Communications. Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, or any other basis protected by federal, state or local laws.

Charter Communications will consider for employment qualified applicants with criminal histories in a manner consistent with applicable laws, including local ordinances.

FCC Unit: 13543 Business Unit: Spectrum Networks