Director, Brand Collection Research

Conde Nast Digital New York, NY
Overview/Purpose:

Condé Nast is looking for a dynamic, confident and passionate research leader with significant experience in digital/cross-platform ad sales research to join Condé Nast's growing Customer and Competitive Intelligence team – a strategic, cross-functional group that supports the Condé Nast sales teams and impacts revenue.

We are looking for an intelligent and confident individual with a strong quantitative ad sales research background and strategic business sense who understands the importance of using innovative approaches including 1st- and third 3rd-party data, primary research and analytics to support the revenue goals of Condé Nast advertising sales.

The Director, Brand Collection Research will be responsible for supporting the sales leaders across the Condé Nast portfolio and actively share research findings in weekly sales meetings and in client meetings and calls.

They will be deeply committed to providing accurate and timely data and possess the ability to positively impact the business. Successful candidates will have a thorough understanding of the emerging digital and social landscape and have significant experience in leveraging data, insights and applications to deliver actionable findings for internal and external clients (e.g., advertisers, agencies, industry groups).

They will possess a depth of knowledge on a wide variety of statistical analyses including cluster analysis, multivariate analysis and conjoint.

We are looking for a confident individual with a strong market research background who understands the value of uncovering audience insights from 3rd party research tools, primary research and analytics to support Conde Nast's sales business. This position requires an analytical and strategic mind to work with varied sources of data and provide actionable insights.

Successful candidates will have a strong understanding of the print, digital, social, and mobile media advertising landscapes with sound knowledge of current digital media measurement standards, methodologies, and best practices through organizations such as the Interactive Advertising Bureau (IAB) and Advertising Research Foundation (ARF)

This person should have strong relationships with industry leading third-party vendors and thoroughly understand appropriate uses, limitations, and issues inherent in using third-party information sources

Candidates must be passionate about Advertising Sales Research and media/media planning with solid analytic and methodological skills. Prior experience working at a digital media company in research, at an agency in research or planning or at an advertiser in media or marketing is a plus

Successful candidates will have experience managing and developing a team of researchers as well as outstanding time-management skills, sound business judgment, a collaborative working style, outstanding presentation skills and the ability to handle projects simultaneously.

This person will supervise, train and mentor a group of analysts, senior analysts, and managers including staff development, providing guidance, coaching and feedback, performance management and day-to-day oversight including directing, assigning and prioritizing work flow.

Duties and Responsibilities

* Activate and facilitate RAAD resources for senior sales management.

* Collaborate with senior researchers, sales and other internal stakeholders to develop a research agenda that enhances partnerships with clients and informs business decisions while prioritizing efforts vs. available resources.

* Communicate key findings across the organization as they relate to analyses on social media, digital platforms, the print marketplace and how the changing ecosystem impacts specific Condé Nast brands and our consumers.

* Manage and prioritize Ad Sales Research team workflow including cross-platform KPI reporting, audience profiling, competitive positioning, RFP responses, sales collateral and ad effectiveness research.

* Lead the integration efforts of multiple data sources (including sales data, customer data, primary and secondary research, social media) into clear actionable insights and business strategies to meet unique business challenges

* Develop consumer analytics dashboards (Tableau, SAS Visual Analytics, etc.) to help track growth and engagement across platforms.

* Manage a staff of researchers; provide roadmaps to optimize work output, routinely offer feedback, coaching, and mentorship on individual performance and career development opportunities. Will adapt plans and priorities to address resource and operational challenges as needed.

* Participate in client and agency meetings/calls as well as industry events.

Education & Experience

* Strong background in advanced statistics a plus.

* Proficient use of G- suite, Omniture, MRI, Salesforce, comScore, DMR, eMarketer, Kantar, ListenFirst, MediaRadar, Mintel, Nielsen DAR, Parse.ly, Pathmatics, Starch and Tribe Dynamics

* Management experience and experience working within matrixed organizations

* Collaborative, consultative project management, organizational and people development skills with a positive 'can-do' approach to complex requests and tight deliverable timelines.

* Proficiency in distilling complex analytics into clear, actionable, accurate insights

* Ability to influence key stakeholders by detailing Point of Views (POVs), findings, trends, implications, and strategic recommendations.

* Experience working with advertising agency leads and senior sales leaders

* Ability to act independently and responsibly as well as in cross-functional groups

* Capacity to juggle multiple tasks in a fast-paced environment.

* Excellent written and verbal communication skills.

About Condé Nast:

Condé Nast is a premier media company renowned for producing the highest quality content for the world's most influential audiences. Attracting more than 100 million consumers across its industry-leading print, digital and video brands, the company's portfolio includes some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, GQ Style, The New Yorker, Condé Nast Traveler, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Golf Digest, Golf World, Teen Vogue, Ars Technica, The Scene, Pitchfork and Backchannel. The company's newest division, Condé Nast Entertainment, was launched in 2011 to develop film, television and premium digital video programming.

For more information, please visit condenast.com and follow @CondeNast and @CondeNastCareer for Twitter and @condenastcareers for Instagram