Digital Strategy Supervisor

The following are the responsibilities and duties of the Strategy Supervisor. This is not an all-inclusive list and will vary by account assignment and seniority.


A Strategy Supervisor is the day-to-day liaison between the client and the media community. His/her role is to ensure the client’s media plans are developed and implemented.


Supervise the Strategist(s) and Assistant Strategist(s) on day-to-day activities making sure that their growth as digital media professionals is of utmost importance

Train Strategist and Assistant Strategist in all aspects of the strategy and investment process, as well as the client(s) business and industry

Manage the flow of client media-related issues. Create solutions and resolve problems

Manage solid client relationships

Establish timetables for development of plans

Interview applicants for junior-level positions

Media Strategy:


Integrate Checkmate strategic planning philosophy into communication plan development

Help develop planning objectives and strategies that coincide with the client’s marketing direction

Continually seek a consumer-centric view in all strategic thinking


Supervise implementation of integrating offerings and tools

Identify opportunities for cross-platform deals, when appropriate

Provide point-of-view on various media in the marketplace

Create media plan recommendations and alternatives

Select media vehicles and determine scheduling

Promote creative, innovative approaches to strategically reach the target consumer

Analyze competitive activity in the marketplace


Present media plans to clients

Oversee the execution of a media plan

Ensure that OMD rates are the industry best and that the opportunities we present to clients are better than any other an Agency would provide

Gauge media performance to determine the extent to which the original objectives and strategies were met

Optimize based on client objectives and work with Internal Research teams to make sure that all elements of success are being utilized (aka Brand Tracking)


Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules

Update account team on status of all client projects

This not only involves working closely with the client and with the media community, but also with the Strategy group, other Strategic Business Units, and/or the partner agency

Foster a good working relationship with account and client teams to facilitate flawless execution of plans

Coordinate efforts with the Investment team(s)

Study demographic data and consumer profiles to identify desired target audiences

Handle any client requests – i.e. plan changes, budget changes, provide marketplace information

Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

Media Expertise:

Attend meetings and present often, both internally and externally

Keep abreast of industry trends through advertising and media trade journals



Knowledge of the principles of advertising, marketing and media. A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism

Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing

Understanding of the skills and functions of the Investment side of the business, as well as the Strategic Business Units’ competencies

Knowledge of all aspects of Digital Media, including Search, SMS, iTV

Interest in the client’s industry and environment within which he operates


Analytical Thinking

Fluency in mathematical concepts

Ability to translate data into well-articulated ideas

Ability to foster a strong, cohesive working team

Ability to give proper, thorough instruction

Ability to prioritize and multi-task

Ability to understand media data sources in terms of what is measured, the method, and information reported

Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements

Ability to formulate solutions to media problems

Ability to articulate the scope of a client’s business challenge

Ability to write clearly and concisely and present orally in an articulate and confident manner

Ability to effectively and comfortably communicate and interact with clients and vendors

Ability to articulate objectives, opportunities and techniques